Blog

Updates to Facebook Lead Form Ad

Posted on March 15, 2016
in Social Tools
by Blake Sunshine
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Facebook Lead Form Ads have been an incredible marketing solution for summer camps and this past week Facebook made some really useful changes. These changes should help make these ads even more powerful. According to Facebook you can now:  Save time with duplicate forms "In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns. For example, if an advertiser is running a global lead ad campaign that requires specific...

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‘Canvas’ Ads: A New Way to Tell Your Story on Facebook

Posted on March 2, 2016
in Social Strategies, Social Tools
by Nick Middleton
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This past week Facebook officially opened its newest mobile advertising option, Canvas, to all types of businesses. With the ability to add a variety of multimedia features, Canvas will be the most interactive ad option Facebook has released yet. Perhaps the most exciting feature of the new platform is that advertisers can give users a truly interactive mobile experience without directing them to another website. Similar to Lead ads, all user interactions happen on Facebook’s platform. Advertisers won’t have to...

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Retaining Campers Using Social Media

Posted on January 26, 2016
in Social Strategies
by Blake Sunshine
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The American Camp Association recently camp out with their 2015 Camp Enrollment Survey Results. While many of the trends were very positive, there were a few areas of concern to me and I am going to cover all of them on my blog in the next few weeks. The first area I noticed is highlighted in the chart below and shows the percent of campers who were returning from prior summers. 19% of camps had less then a 50% retention rate...

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Google Customer Match for Summer Camps

Posted on January 18, 2016
in Social Tools
by Blake Sunshine
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Most of my Summer Camp clients have been using Facebook Custom Audiences for quite some time. This allows you to upload a customer list to Facebook and target an ad toward them. While this has been very successful on Facebook, you can actually use this same technique on Google as well. According to Google: "Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From...

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Facebook Lead Form Ad for Summer Camps

Posted on January 11, 2016
in Uncategorized
by Blake Sunshine
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Recently Facebook launched a brand new ad unit called a Facebook Lead Form Ad. It is fantastic for recruiting on Facebook because it requires no custom measurement. According to Facebook: "When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps:...

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Join Our Team This Spring as a Community Manager Intern

Posted on October 22, 2015
in Jobs
by Blake Sunshine
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We’re looking for a community manager intern to join us this Spring in Austin! You’ll gain hands-on experience that will prepare you for a future in social media marketing industry. Your days will be filled with content writing, image creation, analytics reporting and paid advertising for summer camps across the country. Community Management Intern This position requires an enthusiastic self-starter that is interested in social media marketing, advertising or public relations. You’ll gain essential skills related to social media, community management and...

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Using Instagram Ads to Sign Up New Campers

Posted on October 20, 2015
in Social Strategies, Social Tools
by Blake Sunshine
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We are absolutely loving Instagram ads over here at Social Summer Camp! In addition to being a brand new advertising platform for us, they have some unique advantages that we really enjoy: 1. Targeting: The targeting of Instagram ads is exactly the same as targeting of Facebook ads. Facebook's targeting is some of the best in the business, so we were absolutely thrilled to see so many great targeting options for Instagram. 2. Creative: In addition to doing one photo, you can also use...

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Signing Up New Campers: A Social Summer Camp Case Study

Posted on September 17, 2015
in Social Strategies
by Blake Sunshine
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Our number one focus at Social Summer Camp is helping our customers sign up new campers. Today I am so excited to present some anonymous results from one of our clients. All of their leads came directly from Facebook Ads and Google AdWords. This camp was able to sign up 9 families at a cost per customer of just over $1,000. These are fantastic results for camps, who have a lifetime value of MUCH larger than $1,000 a camper. If you aren't...

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Instagram Ads Now Open to All Businesses

Posted on September 9, 2015
in Social Media Roundup, Social Tools
by Blake Sunshine
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Exciting news today from our favorite photo-sharing site as Instagram has officially made its advertising platform available to all businesses! Starting today, businesses and advertisers already connected to Facebook’s advertising platforms can now access and create their first Instagram campaigns. Aside from the traditional, single image format, the platform is also offering video ads up to 30 seconds long and carousel ads comprised of multiple images like the ones currently available on Facebook. All ads also include call to action...

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