Blog

Retargeting on Facebook for Summer Camps

The summer is the perfect time to test out retargeting on Facebook. What is retargeting on Facebook? Facebook retargeting allows you to reach people on Facebook after they have visit your website. This allows you to re-engage customers who have already shown interest when visiting your site. How to start retargeting?  You can install the Facebook pixel on your site that captures all your website traffic, or just certain pages. Then you can run ads to reach those website visitors on Facebook. Where to start?  I...

Read More

Improving your visual content

Visual content marketing and social media go hand in hand. This is especially true for summer camps, where it is so much easier to show rather than tell visitors what a magical day at camp looks like. According to CMO Council 65% of senior marketing executives believe that visuals are the core of how their brand’s story is communicated. With everyone relying on visual content, it’s no longer enough to simply post a photo and hope it garners enough likes....

Read More

Instagram Ads Rolling Out Mobile Banners

Instagram made an interesting announcement that they will be rolling out mobile banners on profiles called "profile taps." According to AdWeek: "Advertisers can measure profile clicks in their campaigns. Photo Illustration: Yuliya Kim; Sources: Instagram Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks...

Read More

Facebook Live Video for Summer Camps

Recently Facebook launched a live video platform. This platform is similar to periscope in that you can broadcast at any time you want directly from your Facebook page. Since this is a new tool for Facebook, they have been giving a lot of distribution (and even a notification) to brands that are using the live video option. If you are headed up to camp or have some exciting summer camp news to share, I definitely recommend trying out this awesome tool!...

Read More

Learnings from Pubcon Austin for Summer Camp

The Social Summer Camp just returned from a fun filled day at Pubcon! Pubcon is an incredible digital marketing conference and our team had a really great time learning about new SEO and SEM tricks for our clients. I'll be sharing a lot more information in the next few weeks regarding our learnings, but there are give quick things I wanted to share that we learned: By 2017, 74% of all internet traffic in will be video- If you aren't already...

Read More

It’s hard to believe summer is almost here!

Ever since I started Social Summer Camp, I've been baffled at how summer camps focus on marketing and recruiting all winter and spring long, only to completely stop marketing when summer starts. This isn't just bad business, this is a crucial mistake! Summer is THE most important marketing time of the year. During this time we have an amazing opportunity to amplify your message to the friends and family of your campers and significantly grow word of mouth. What we do in...

Read More

Setting Up Facebook Lead Form Ads for Summer Camps

Facebook recently launched a brand new ad unit called a Facebook Lead Form Ad. The Lead Form Ad is a fantastic tool for summer camps! This ad allows you gather contact information from potential customers without needing any custom landing pages or pixels. Read on for a few great camp specific tips for running Facebook Lead Form Ads. What is a Facebook Lead Form Ad? When someone clicks on your ad, a form automatically opens with the person's contact information automatically populated,...

Read More

Facebook’s New Ad Delivery Insights

This week, Facebook announced its new Delivery Insights tool. This new tool will help brands better understand how an ad performs and how they can better compete. According to Facebook, the new feature should help remove at least "some of the guesswork" that goes into creating high-performing ad campaigns on Facebook while coaching media buyers on what they should consider doing to make sure the ads reach their intended audience. Delivery Insights allows marketers to see which ads are underdelivering and tweak...

Read More