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How to Stay Away From Copyright Infringement

It may be engaging and fun to add the newest, hottest song to a video to welcome back campers; however, it is likely that the video will be flagged for copyright infringement and you will face some consequences. Copyright infringement is the act of violating any of a copyright owner’s exclusive rights granted by the federal Copyright Act. Copyright was created to protect the work of artists and creatives so that they can have legal recourse when someone uses their...

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Privacy Updates, Data Sharing and How Advertisers Can Adapt – Part 2

Advertising techniques and strategies have evolved since the foundation of modern advertising in the 1920s. As televisions and computers became accessible to most every American, advertisers capitalized on the technology to reach large numbers of targeted audiences. Now, tools used for targeting online audiences may be disappearing and advertisers and businesses need to adapt. For small businesses like most summer camps, this comes as a hard hit. Facebook and Google Ads are affordable and effective ways to target a few potential...

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Understanding Firefox’s Newest Privacy Update – Part 1

Nearly everyone is concerned about online privacy and protecting their personal information in cyberspace. The Pew Research Center found that 93% of adults say that being in control of who can get information about them is important. These concerns are becoming more prominent and even tech giants like Facebook, Google and Apple are responding. On June 4, Mozilla Firefox rolled out, perhaps the most aggressive privacy measure to date, that includes enhanced tracking protection by default for all new users...

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Work with Us!

Social Summer Camp is a fast growing advertising agency that provides innovative marketing and social media solutions to summer camps all over the country. We’re hiring for a bold account manager to serve as a client lead across multiple client accounts. Strengthening key client relationships with a focus on driving advertising metrics, client satisfaction, and innovation is at the heart of this opportunity. More info on the ins and out of the role follow below, and if this seems like a...

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Summer 2019 Internship: Social Media Community Manager

We’re looking for a community manager intern to join us this Summer in Austin! You’ll gain hands-on experience that will prepare you for a future in social media marketing industry. Your days will be filled with content writing, image creation, analytics reporting and paid advertising for summer camps across the country. Community Management Intern This PAID position requires an enthusiastic self-starter that is interested in social media marketing, advertising or public relations. You’ll gain essential skills related to social media, community management and...

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Capturing Summer Camp Customers Post-Tour

Summer camp tours are winding down and camp families are starting to make their final decisions about camp for next summer. While some families want to make a decision quickly after touring, it is very common for some families to wait until closer to the early bird deadline to make a final decision. So what can you do to help turn these touring families into customers? Show them great content- I'm always shocked at how camps don't specifically advertise to families...

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More Social Media Content Does Not Equal Better

Anyone who has ever been a client of Social Summer Camp knows that we recommend daily posting on social media during the summer. The reason we recommend daily posting is because of 1) increased attention on our social media pages and 2) the quality of content available during the summer. However, I've noticed a trend recently where camps are posting 3, 4 or sometimes even up to 5 times a day on their social media accounts during the summer. The...

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Should My Summer Camp Advertise in September & October?

As visiting day approaches and camp starts winding down, I get asked one question A LOT by my clients. "Now that summer is over, can I take a break from advertising?" Is it really worth spending money on ads in September and October? The answer is (obviously) a resounding yes, but I wanted to include some background on why we think it is so important. Don't Lose Momentum- Summer is the most important marketing time of the year. You create daily...

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Instagram Aims at YouTube: IGTV

Today Instagram announced a brand new app for watching long-form video on Instagram called IGTV. Videos posted to Instagram have long been limited to only 60-seconds, which means that most users still rely on YouTube for long-form video. Now you will be able to upload hour long videos to IGTV. Things that make this app unique are: Videos are full screen and vertical- Most people prefer watching content the same way they hold their phone, so this is a nice addition. ...

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Marketing a Specialty Camp? Here Are Some Strategies to Consider

Camps are intended to cover a variety of activities that are designed to meet a broad range of interests. Most camps offer various categories and activities that include, but are not limited to hiking, swimming, sports, arts and crafts. Other camps are designed around a specific skill, activity, theme or interest that are meant to serve a group with a special interest on a particular program, otherwise known as a specialty camp.  Does your camp have a unique program that makes...

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