Blog

Join Our Team this Summer as a Community Manager Intern

Posted on April 19, 2021
in Jobs
by Blake Sunshine
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We’re looking for a digital marketing intern to join us this summer! You’ll gain hands-on experience that will prepare you for a future in social media marketing industry. Your days will be filled with content writing, image creation, advertising analysis and problem solving for summer camps across the country. About Social Summer Camp Social Summer Camp is a growing advertising agency that provides innovative marketing and social media solutions to summer camps all over the country. Camps come to us because they...

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Facebook Repeals its Text in Ads Restrictions

Posted on October 1, 2020
in Social Tools
by Nick Middleton
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This month, Facebook officially removed its 20% text rule in advertising. If you’ve ever wanted to promote a graphic with details and information, this is pretty big news. For years, Facebook penalized advertisers for publishing ads that consisted of more than 20% text, meaning an ad image could not be more than 1/5th text. If text took up more than 20% of the ad image, Facebook would not allow it to run. But now, that rule is dead. What does...

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Social Summer Camp partners with SPARC

Posted on September 15, 2020
in Uncategorized
by Nick Middleton
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We are excited to announce our latest partnership with SPARC, a national organization that promotes auxiliary programs at schools across the nation. SPARC, or Summer Programs and Auxiliary Revenue Collaborative, helps schools develop afterschool and summer programs by providing professional development opportunities and defining best practices for their programs and leadership techniques. The team at Social Summer Camp is excited to join this national community of leaders who spearhead afterschool programs, summer enrichment opportunities, and other activities that help children...

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Instagram Reels vs TikTok & How to Utilize Reels For Your Camp

Posted on August 7, 2020
in Social Strategies, Social Tools
by Breanna Salinas
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Instagram debuts its brand new feature that takes an aim at TikTok’s video format, Instagram Reels. Instagram provides many format options such as polished photos or curated videos to the main feed, casual photos or in-the-moment videos to Stories, or YouTube-like content to IGTV. With its newest feature, Instagram targets a niche community to bring even more creativity to its platform.  Similar to TikTok, videos created through Instagram Reels give users the ability to film 15-second clips set to music to share...

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Digital Marketing For Day Camps

Posted on July 13, 2020
in Social Strategies, Social Tools
by Nick Middleton
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In the midst of the coronavirus outbreak, many overnight camps have had to unfortunately remain closed for the summer. Although it doesn’t entirely make up for lost revenue this summer, some overnight camps have decided to operate as day camps while still maintaining safety protocols provided by the CDC.  Day camps, as the name suggests, are programs where campers attend for the day and return home for the night. These can be half or full-day programs that last from one day...

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The Rise of Sports Summer Camps

Posted on July 2, 2020
in Camp Inspiration, Social Strategies, Social Tools
by Nick Middleton
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Throughout the last few years, we’ve seen a rise in the variety of camps that are offered during the summertime. From performing arts and music to technology and cooking camps-- the list of available options seems to grow every year! More recently, we’ve noticed that sports summer camps have grown in popularity, paving the way for young athletes to improve their skills during off-season. Sports camps are a great option for kids of all ages because it keeps them physically active....

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You’ve Cancelled Summer Camp – Now What?

Posted on June 17, 2020
in Social Strategies
by Nick Middleton
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You have been forced to cancel summer camp because of the coronavirus and all of the uncertainties that come with it. You are probably asking yourself what your next steps should be. Now is more important than ever to make a calendar for announcements a month in advance. You can create the calendar two months in advance if you know when you have virtual event dates, fundraising updates, or announcements. You will have fewer photos to choose from for content, so...

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Facebook Shops lets camps sell merch through social media

Posted on May 20, 2020
in Social Tools
by Nick Middleton
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Facebook just unveiled its newest feature, Facebook Shops. This lets small businesses list products for sale directly on their Facebook and Instagram pages. Now it's easier than ever for customers to buy your stuff. COVID-19 has hit small businesses especially hard. This includes summer camps. According to a recent State of Small Business Report conducted by Facebook, about ⅓ of small businesses in America have temporarily ceased operations because of the virus. With so many businesses struggling to stay above...

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How Sleepaway Camp Can Benefit All Kids

Posted on April 21, 2020
in Camp Inspiration
by Nick Middleton
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The first day of summer just around the corner, so you might be thinking about sending your kids to sleepaway camp.  You also may be asking yourself, “What if they don’t like being away from home?”, “Will they enjoy it?, “Will they be too homesick to do so?”, or “What if they feel out of place?” These are some of many questions and concerns that may run through any parent’s mind. Sending your kids away for long periods of time to a...

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Influencer Marketing: The Future of Marketing

Posted on April 21, 2020
in Social Strategies
by Holly Hearn
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Social influence has monetary and marketing value thanks to influencers, a budding form of social media marketing. Influencer marketing involves endorsements from people with expert knowledge and/or social influence in their respective fields. It is most associated with Instagram, although influencers exist on Twitter, YouTube, Facebook, and even TikTok.  According to some estimates, Americans see between 3,000-5,000 advertisements per day. Social media users often buy products recommended by trusted influencers.  Over one-third (38%) of respondents who engage with influencers trust what...

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