Blog

Marketing a Specialty Camp? Here Are Some Strategies to Consider

Camps are intended to cover a variety of activities that are designed to meet a broad range of interests. Most camps offer various categories and activities that include, but are not limited to hiking, swimming, sports, arts and crafts. Other camps are designed around a specific skill, activity, theme or interest that are meant to serve a group with a special interest on a particular program, otherwise known as a specialty camp.  Does your camp have a unique program that makes...

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Facebook’s Organic Reach Change… What’s Really Happening?

The new year brought extreme changes to Facebook’s algorithm that frightened many brands and marketers on social media. According to many, Facebook’s update allegedly could result in a decline in reach for organic posts made by brands or companies on Facebook. Don’t you overwhelm yourself, let’s be clear here: This news isn’t really new and nothing is really changing. Facebook has been changing their algorithm quite frequently for years now and we have already seen changes similar to this before. In...

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Staying Relevant on Facebook After Big Changes

As we see Facebook making big changes to their algorithm these next few months, we are looking for new ways to make content interesting and relevant to the audience for success on the platform. Adam Mosseri, Head of News Feed at Facebook, describes that Facebook will be focusing on content with “meaningful interactions”. This means that marketers should be able to adapt to changes and create content that will encourage engagement and conversation. Here are some tips to consider when...

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Predicting Social Media Trends for 2018

In the past year, we saw a number of trends and consistencies throughout several social platforms that only has us wondering what’s to come in 2018! From the rise in “stories” on Instagram, to the expansion of live streaming on Facebook, to the increase in character limit on Twitter, all social media platforms have marketers at the tips of their toes, trying to adapt and stay on top of their online game. As 2018 begins, we can only hope to see...

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Big Changes Coming to Social Media’s Biggest Platform

  Written by Social Summer Camp intern, Breanna Salinas. Facebook recently announced big changes coming to user’s news feed after taking feedback from their consumers. An outline of the major changes we’ll be seeing: Facebook’s news feed will favor users friends and family’s content over brand and publishers content. Last Thursday, Mark Zuckerberg shared a message with the Facebook community announcing the reasoning behind this change. Through feedback from the community, Zuckerberg learned that they were feeling overwhelmed with content from businesses,...

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5 Ways To Use Instagram Stories Highlight Feature for Your Camp

Written by Social Summer Camp intern, Breanna Salinas. How to Utilize Instagram Stories Highlights for Your Camp Instagram’s newest update is here and it’s more innovative than ever! Last month Instagram released its newest features: Instagram Stories Highlights and Stories Archive. The new update now gives users the ability to post Instagram Stories that do not expire and will archive the stories so the content is not lost forever. Instagram Stories Highlights, or your permanent stories, will exist in a new section directly...

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How to Keep Your Content Feeling Fresh Each Social Media Platform

Written by Social Summer Camp intern, Breanna Salinas. In the world of marketing, social media is a huge platform that many brands, companies and organizations use to help promote their services or products to attract consumers. Successful accounts are able to deliver content that makes their followers engaged. Your social media relevancy relies heavily on your content. The most challenging obstacle for planning a social media strategy is making content appropriate for its platform. It can be difficult to make sure your...

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Give the Gift of Camp This Holiday Season – The Perfect Gift and Campaign

Written by Social Summer Camp intern, Breanna Salinas. What does the holiday season mean to you? For some, it means the time of year to guess what presents are hidden in the pile of wrapped gifts or just another vacation from school. For many, it’s the time to reflect and give back to their families, friends or communities. With the holiday season quickly approaching, it's easy to get overwhelmed with holiday parties, decorating homes or finding the perfect gifts for friends...

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How Your Organization Can Benefit From #GivingTuesday

You may have heard of #GivingTuesday or may have seen a brand’s campaign for #GivingTuesday online, but what exactly is it and how can it help your organization? #GivingTuesday is a global day of giving to families, communities, charities, companies non-profit and for-profit organizations through donations or fundraisers all through the power of social media. #GivingTuesday is known as being the day of generosity and giving back to the recipient of your choice. The movement takes place the first Tuesday...

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Instagram Stories for Marketing Your Business

Written by Social Summer Camp intern, Breanna Salinas. If you aren’t already using Instagram Stories in your marketing plan, what are you waiting for? Instagram Stories is one of Instagram’s newest features to the platform, allowing for creative engagement in real time. Identical to Snapchat, Instagram Stories is a new breed of content that allows users to capture photos, videos, boomerangs and even existing photos in your camera roll to appear for a span of 24 hours. With features like doodling...

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