Real stories with real clients.
We take pride in achieving your social marketing objectives, and work diligently to get you optimal results. For us, success is measured by tangible results that exceed your expectations. Discover what we’ve accomplished with our clients:
The Road Less Traveled is a teen travel program dedicated to facilitating life-changing experiences through community-driven service and stewardship of the natural world. By offering one-of-a-kind adventure trips, The Road Less Traveled provides young people with necessary skills to make a positive impact on the world.
Fill domestic and international trips for the summer 2022 season. With an already established online presence, their primary need was to tap into a paid search strategy that would capture interest, generate leads, and ultimately result in enrollment.
Starting in October of 2021, we helped The Road Less Traveled implement a FB/IG ad strategy to build brand awareness and a Google ad strategy to capitalize on search opportunities. Using a Google ad spend of $14.7K, we created trip-specific ads that captured the attention of users searching for a high-quality teen travel program. We then retargeted this new audience on Facebook which resulted in more authentic, qualified leads for each of their unique adventure programs.
We have been working with Holly and the Social Summer Camp team for 2 years now, and have been thrilled with their knowledge, support and attention to detail. They have been instrumental in building and developing our digital footprint and our online advertising across socials and google. Nothing is too much to ask, and the detailed monthly reports provide a digestible overview of the spend, return on investment and impact they are having on our business. We have seen a large return on our ad investment and would 100% recommend. They are a great team, very accessible and we will continue to use them in the future.
Olly, Director of Marketing & Recruiting at The Road Less Traveled.
Dos Rios is a small, river-front camping ground located on the South Llano river in Texas, offering an upgraded camping experience for their guests.
In April 2022, ahead of the busy summer season, Dos Rios wanted to expand their engaged organic audience. We decided a captivating social campaign would not only spark engagement in existing followers, but would connect them with new followers on Instagram.
We put together a week-long giveaway campaign that encouraged followers to like, comment, and tag their friends for an opportunity to win a weekend-long glamping vacation. Tagging friends was a crucial part of the strategy to expand reach. We also invested $200 in boosted posts across Instagram and Facebook to reach beyond the organic 2-degrees of separation.
CampWay is a campground and venue that welcomes groups of all shapes and sizes to explore, relax, or find new adventures through a camp-like experience in the forest. From all-inclusive adventure programs and laid-back retreats to weddings and private stays, CampWay hosts guests who are looking for a unique space to reconnect with a simpler way of living.
Generate leads for camp retreat guests, science class groups, and new potential staffing hires.
With goals spanning both campers and staffers we realized we needed a well-rounded strategy encompassing multiple platforms. For campers, we dialed in the precise keyword and ad combinations on Google Ads to attract folks looking for exactly what Campway offers. We expanded those touch points by incorporating social media ads to provide further information to those target groups. For hiring, we isolated Indeed as our target platform and optimized postings and ads to drive valuable candidates to Campway’s job openings.