Real stories with real clients.
WHEN WORK MEETS IMPACT
We take pride in achieving your social marketing objectives, and work diligently to get you optimal results. For us, success is measured by tangible results that exceed your expectations. Discover what we’ve accomplished with our clients:
The Road Less Traveled
Harnessing the Power of Paid Search
The Client
The Road Less Traveled is a teen travel program dedicated to facilitating life-changing experiences through community-driven service and stewardship of the natural world. By offering one-of-a-kind adventure trips, The Road Less Traveled provides young people with necessary skills to make a positive impact on the world.
The Objective
Fill domestic and international trips for the summer 2022 season. With an already established online presence, their primary need was to tap into a paid search strategy that would capture interest, generate leads, and ultimately result in enrollment.
Key Results
- 89 unique enrollments worth $495,360 of revenue value
- 3,257% ROI
- 1.04 million impressions and 54K link clicks on FB Ads
- Increased clicks to enroll nearly 160% while running Ads
- 23% of website traffic came through Google Ads
Our Strategy
Starting in October of 2021, we helped The Road Less Traveled implement a FB/IG ad strategy to build brand awareness and a Google ad strategy to capitalize on search opportunities. Using a Google ad spend of $14.7K, we created trip-specific ads that captured the attention of users searching for a high-quality teen travel program. We then retargeted this new audience on Facebook which resulted in more authentic, qualified leads for each of their unique adventure programs.
We have been working with Holly and the Social Summer Camp team for 2 years now, and have been thrilled with their knowledge, support and attention to detail. They have been instrumental in building and developing our digital footprint and our online advertising across socials and google. Nothing is too much to ask, and the detailed monthly reports provide a digestible overview of the spend, return on investment and impact they are having on our business. We have seen a large return on our ad investment and would 100% recommend. They are a great team, very accessible and we will continue to use them in the future.
Olly, Director of Marketing & Recruiting at The Road Less Traveled.
Dos Rios
Activating audiences to build brand community
The Client
Dos Rios is a small, river-front camping ground located on the South Llano river in Texas, offering an upgraded camping experience for their guests.
The Objective
In April 2022, ahead of the busy summer season, Dos Rios wanted to expand their engaged organic audience. We decided a captivating social campaign would not only spark engagement in existing followers, but would connect them with new followers on Instagram.
Key Results
- Follower count increased by 169%
- Garnered 465 likes and 1,265 comments on the giveaway post
- Traffic to the Dos Rios website through Instagram went up 2,000%
Our Strategy
We put together a week-long giveaway campaign that encouraged followers to like, comment, and tag their friends for an opportunity to win a weekend-long glamping vacation. Tagging friends was a crucial part of the strategy to expand reach. We also invested $200 in boosted posts across Instagram and Facebook to reach beyond the organic 2-degrees of separation.
Campway
Lead Generation for Both Campers & Staff
The Client
CampWay is a campground and venue that welcomes groups of all shapes and sizes to explore, relax, or find new adventures through a camp-like experience in the forest. From all-inclusive adventure programs and laid-back retreats to weddings and private stays, CampWay hosts guests who are looking for a unique space to reconnect with a simpler way of living.
The Objective
Generate leads for camp retreat guests, science class groups, and new potential staffing hires.
Key Results
- Generated over 2,200 leads for CampWay programs through social media advertising
- Generated 230 job applicants for camp-specific roles through Indeed marketing efforts in just 8 weeks
- Increased visibility and presence via Google ads, Facebook, and Instagram. Social Summer Camp campaigns generated 62.1% of CampWay’s site traffic between October 2021-August 2022
Our Strategy
With goals spanning both campers and staffers we realized we needed a well-rounded strategy encompassing multiple platforms. For campers, we dialed in the precise keyword and ad combinations on Google Ads to attract folks looking for exactly what Campway offers. We expanded those touch points by incorporating social media ads to provide further information to those target groups. For hiring, we isolated Indeed as our target platform and optimized postings and ads to drive valuable candidates to Campway’s job openings.
WANT MORE SUCCESS STORIES?
- Helped raise $100,000 for a teen camp over their 3 days of giving through organic content, boosted posts & email marketing
- Assisted another camp in raising $150K for tuition scholarships Nov 2021 – Jan 2022
- Developed and launched a strategy that helped an overnight camp fill up over 850 camper spots for one summer
- Designed a hiring process for a religious school with a camp component that received over 200 job applications
- Generated $909,936 worth of camper revenue that could be directly tied to paid advertisements for a single camp organization
- Generated an ad spend ROI of 1,953% for a specific adventure camp
- Had such a successful camper recruitment season for a camp that we had to begin a 2023 waitlist before 2022 had even started
- Helped countless camps, schools, and programs get into Google’s Non-profit Ad Grant program enables $100,000+ in free ad spend on behalf of clients