Blog

Moderating Social Media and Digital Trolls

Social media has created giant platforms for users to say what they want to whomever they want, creating a major issue for social media companies and users. Social media companies want to create a pleasant online environment for users, yet also want to be seen as upholding the American value of free speech. For years, there have been concerns over the open-forum, wild-west environment on the internet, but recently, calls for blocking certain kinds of speech on social media have...

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Influencer Marketing: The Future of Marketing

Social influence now has monetary and marketing value thanks to influencers, a budding form of social media marketing. Influencer marketing involves endorsements from influencers, people and organizations with an expert level of knowledge and/or social influence in their respective fields. It is most associated with Instagram, although influencers exist on Twitter, Youtube, Facebook and even TikTok.  According to some estimates, Americans see between 3,000-5,000 advertisements per day. It is the recommendations from influencers that help some social media users find products...

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Is TikTok the Next Trend for Digital Marketing?

TikTok is a social media platform that puts video first, a similar format to Vine. Videos are 15 seconds long and often feature short skits, lip singing, tutorials or a range of cringy videos. Formerly known as Musical.ly, it is estimated that over 500 million people use TikTok, meaning the network is larger than Twitter and Pinterest. With such a large user base, TikTok is growing as a marketing platform-especially for brands that market to young people such as summer camps....

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Changes Are Coming to Facebook’s Mobile Ads

In just a few weeks Facebook is changing the text and aspect ratios for ads on its Mobile News Feed. The updates roll out on August 19, 2019, and aim to “match the look and feel of the new Facebook design introduced earlier this year.” This may seem like just another of the hundreds of updates Facebook rolls out annually, but these changes are important for online advertisers to understand and embrace. There are a few key changes to the...

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How to Stay Away From Copyright Infringement

It may be engaging and fun to add the newest, hottest song to a video to welcome back campers; however, it is likely that the video will be flagged for copyright infringement and you will face some consequences. Copyright infringement is the act of violating any of a copyright owner’s exclusive rights granted by the federal Copyright Act. Copyright was created to protect the work of artists and creatives so that they can have legal recourse when someone uses their...

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Capturing Summer Camp Customers Post-Tour

Summer camp tours are winding down and camp families are starting to make their final decisions about camp for next summer. While some families want to make a decision quickly after touring, it is very common for some families to wait until closer to the early bird deadline to make a final decision. So what can you do to help turn these touring families into customers? Show them great content- I'm always shocked at how camps don't specifically advertise to families...

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More Social Media Content Does Not Equal Better

Anyone who has ever been a client of Social Summer Camp knows that we recommend daily posting on social media during the summer. The reason we recommend daily posting is because of 1) increased attention on our social media pages and 2) the quality of content available during the summer. However, I've noticed a trend recently where camps are posting 3, 4 or sometimes even up to 5 times a day on their social media accounts during the summer. The...

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Should My Summer Camp Advertise in September & October?

As visiting day approaches and camp starts winding down, I get asked one question A LOT by my clients. "Now that summer is over, can I take a break from advertising?" Is it really worth spending money on ads in September and October? The answer is (obviously) a resounding yes, but I wanted to include some background on why we think it is so important. Don't Lose Momentum- Summer is the most important marketing time of the year. You create daily...

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Marketing a Specialty Camp? Here Are Some Strategies to Consider

Camps are intended to cover a variety of activities that are designed to meet a broad range of interests. Most camps offer various categories and activities that include, but are not limited to hiking, swimming, sports, arts and crafts. Other camps are designed around a specific skill, activity, theme or interest that are meant to serve a group with a special interest on a particular program, otherwise known as a specialty camp.  Does your camp have a unique program that makes...

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Facebook’s Organic Reach Change… What’s Really Happening?

The new year brought extreme changes to Facebook’s algorithm that frightened many brands and marketers on social media. According to many, Facebook’s update allegedly could result in a decline in reach for organic posts made by brands or companies on Facebook. Don’t you overwhelm yourself, let’s be clear here: This news isn’t really new and nothing is really changing. Facebook has been changing their algorithm quite frequently for years now and we have already seen changes similar to this before. In...

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