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Instagram Reels vs TikTok & How to Utilize Reels For Your Camp

Posted on August 7, 2020
in Social Strategies, Social Tools
by Breanna Salinas
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Instagram debuts its brand new feature that takes an aim at TikTok’s video format, Instagram Reels. Instagram provides many format options such as polished photos or curated videos to the main feed, casual photos or in-the-moment videos to Stories, or YouTube-like content to IGTV. With its newest feature, Instagram targets a niche community to bring even more creativity to its platform.  Similar to TikTok, videos created through Instagram Reels give users the ability to film 15-second clips set to music to share...

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Digital Marketing For Day Camps

Posted on July 13, 2020
in Social Strategies, Social Tools
by Nick Middleton
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In the midst of the coronavirus outbreak, many overnight camps have had to unfortunately remain closed for the summer. Although it doesn’t entirely make up for lost revenue this summer, some overnight camps have decided to operate as day camps while still maintaining safety protocols provided by the CDC.  Day camps, as the name suggests, are programs where campers attend for the day and return home for the night. These can be half or full-day programs that last from one day...

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The Rise of Sports Summer Camps

Posted on July 2, 2020
in Camp Inspiration, Social Strategies, Social Tools
by Nick Middleton
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Throughout the last few years, we’ve seen a rise in the variety of camps that are offered during the summertime. From performing arts and music to technology and cooking camps-- the list of available options seems to grow every year! More recently, we’ve noticed that sports summer camps have grown in popularity, paving the way for young athletes to improve their skills during off-season. Sports camps are a great option for kids of all ages because it keeps them physically active....

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You’ve Cancelled Summer Camp – Now What?

Posted on June 17, 2020
in Social Strategies
by Nick Middleton
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You have been forced to cancel summer camp because of the coronavirus and all of the uncertainties that come with it. You are probably asking yourself what your next steps should be. Now is more important than ever to make a calendar for announcements a month in advance. You can create the calendar two months in advance if you know when you have virtual event dates, fundraising updates, or announcements. You will have fewer photos to choose from for content, so...

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Influencer Marketing: The Future of Marketing

Posted on April 21, 2020
in Social Strategies
by Holly Hearn
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Social influence has monetary and marketing value thanks to influencers, a budding form of social media marketing. Influencer marketing involves endorsements from people with expert knowledge and/or social influence in their respective fields. It is most associated with Instagram, although influencers exist on Twitter, YouTube, Facebook, and even TikTok.  According to some estimates, Americans see between 3,000-5,000 advertisements per day. Social media users often buy products recommended by trusted influencers.  Over one-third (38%) of respondents who engage with influencers trust what...

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6 Tips to Secure Your Zoom Meetings or Virtual Events

Posted on April 6, 2020
in Social Strategies
by Nick Middleton
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You’ve heard of photobombing, but are you familiar with Zoombombing? If you’re working from home, chances are you’ve used Zoom before. Zoom allows users to chat in video web conferences, making it a popular option for organizations that have been forced to go virtual. Unfortunately, using Zoom also comes with the risk of getting hacked, or “Zoombombed,” by unwelcome visitors. Luckily, there are ways to protect your privacy and your meetings.    1 - Protect your Zoom meeting with a password One of...

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Facebook Updating Page Organic Impressions

Posted on November 7, 2019
in Social Strategies
by Holly Hearn
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Facebook Page impressions are an important metric for measuring how many times your post enters a user's screen. Impressions are not unique to one user, which means the same piece of content can be displayed to the same user multiple times. Over the last few years, Facebook has updated formulas for calculating metrics such as reach and engagement. On October 17 the social media giant announced a change in how organic page impressions will be calculated which may impact your...

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Moderating Social Media and Digital Trolls

Posted on August 22, 2019
in Social Strategies
by Holly Hearn
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Social media has created giant platforms for users to say what they want to whomever they want, creating a major issue for social media companies and users. Social media companies want to create a pleasant online environment for users, yet also want to be seen as upholding the American value of free speech. For years, there have been concerns over the open-forum, wild-west environment on the internet, but recently, calls for blocking certain kinds of speech on social media have...

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Is TikTok the Next Trend for Digital Marketing?

Posted on August 7, 2019
in Social Strategies
by Holly Hearn
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TikTok is a social media platform that puts video first, a similar format to Vine. Videos are 15 seconds long and often feature short skits, lip singing, tutorials or a range of cringy videos. Formerly known as Musical.ly, it is estimated that over 500 million people use TikTok, meaning the network is larger than Twitter and Pinterest. With such a large user base, TikTok is growing as a marketing platform-especially for brands that market to young people such as summer camps....

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Changes Are Coming to Facebook’s Mobile Ads

Posted on July 23, 2019
in Social Strategies
by Holly Hearn
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In just a few weeks Facebook is changing the text and aspect ratios for ads on its Mobile News Feed. The updates roll out on August 19, 2019, and aim to “match the look and feel of the new Facebook design introduced earlier this year.” This may seem like just another of the hundreds of updates Facebook rolls out annually, but these changes are important for online advertisers to understand and embrace. There are a few key changes to the...

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