Blog

The Rise of Sports Summer Camps

Throughout the last few years, we’ve seen a rise in the variety of camps that are offered during the summertime. From performing arts and music to technology and cooking camps-- the list of available options seems to grow every year! More recently, we’ve noticed that sports summer camps have grown in popularity, paving the way for young athletes to improve their skills during off-season. Sports camps are a great option for kids of all ages because it keeps them physically active....

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You’ve Cancelled Summer Camp – Now What?

You have been forced to cancel summer camp because of the coronavirus and all of the uncertainties that come with it. You are probably asking yourself what your next steps should be. Now is more important than ever to make a calendar for announcements a month in advance. You can create the calendar two months in advance if you know when you have virtual event dates, fundraising updates, or announcements. You will have fewer photos to choose from for content, so...

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Digital Marketing Playbook for Nonprofits

Your nonprofit's mission is big, but your budget is small. Today’s digital landscape has changed the way nonprofit communities connect and expand. Is your camp using all the available resources to drive donations and raise awareness? Maximize your online efforts with these digital marketing and social media tips for nonprofits. Social Media Tools Create a shareable Facebook Frame -- Make a custom frame for your nonprofit using Facebook’s Frame Studio. This is a fun and effective way to increase awareness of...

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Influencer Marketing: The Future of Marketing

Social influence has monetary and marketing value thanks to influencers, a budding form of social media marketing. Influencer marketing involves endorsements from people with expert knowledge and/or social influence in their respective fields. It is most associated with Instagram, although influencers exist on Twitter, YouTube, Facebook, and even TikTok.  According to some estimates, Americans see between 3,000-5,000 advertisements per day. Social media users often buy products recommended by trusted influencers.  Over one-third (38%) of respondents who engage with influencers trust what...

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6 Tips to Secure Your Zoom Meetings or Virtual Events

You’ve heard of photobombing, but are you familiar with Zoombombing? If you’re working from home, chances are you’ve used Zoom before. Zoom allows users to chat in video web conferences, making it a popular option for organizations that have been forced to go virtual. Unfortunately, using Zoom also comes with the risk of getting hacked, or “Zoombombed,” by unwelcome visitors. Luckily, there are ways to protect your privacy and your meetings.    1 - Protect your Zoom meeting with a password One of...

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How Nonprofits Can Optimize for Giving Tuesday on Facebook

Giving Tuesday is less than a month away! Is your charitable organization ready? Giving Tuesday is an international charitable holiday created to kick off the holiday season and contrast consumerism from Black Friday and Cyber Monday. Although the holiday is less than a decade old, it has helped raise millions for deserving charities. This year the holiday falls on December 3, 2019, and if your camp is a 501c3 nonprofit, Giving Tuesday is an amazing opportunity to boost contributions. Giving Tuesday...

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Facebook Updating Page Organic Impressions

Facebook Page impressions are an important metric for measuring how many times your post enters a user's screen. Impressions are not unique to one user, which means the same piece of content can be displayed to the same user multiple times. Over the last few years, Facebook has updated formulas for calculating metrics such as reach and engagement. On October 17 the social media giant announced a change in how organic page impressions will be calculated which may impact your...

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Moderating Social Media and Digital Trolls

Social media has created giant platforms for users to say what they want to whomever they want, creating a major issue for social media companies and users. Social media companies want to create a pleasant online environment for users, yet also want to be seen as upholding the American value of free speech. For years, there have been concerns over the open-forum, wild-west environment on the internet, but recently, calls for blocking certain kinds of speech on social media have...

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Is TikTok the Next Trend for Digital Marketing?

TikTok is a social media platform that puts video first, a similar format to Vine. Videos are 15 seconds long and often feature short skits, lip singing, tutorials or a range of cringy videos. Formerly known as Musical.ly, it is estimated that over 500 million people use TikTok, meaning the network is larger than Twitter and Pinterest. With such a large user base, TikTok is growing as a marketing platform-especially for brands that market to young people such as summer camps....

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Changes Are Coming to Facebook’s Mobile Ads

In just a few weeks Facebook is changing the text and aspect ratios for ads on its Mobile News Feed. The updates roll out on August 19, 2019, and aim to “match the look and feel of the new Facebook design introduced earlier this year.” This may seem like just another of the hundreds of updates Facebook rolls out annually, but these changes are important for online advertisers to understand and embrace. There are a few key changes to the...

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