Blog

Capturing Summer Camp Customers Post-Tour

Summer camp tours are winding down and camp families are starting to make their final decisions about camp for next summer. While some families want to make a decision quickly after touring, it is very common for some families to wait until closer to the early bird deadline to make a final decision. So what can you do to help turn these touring families into customers? Show them great content- I'm always shocked at how camps don't specifically advertise to families...

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More Social Media Content Does Not Equal Better

Anyone who has ever been a client of Social Summer Camp knows that we recommend daily posting on social media during the summer. The reason we recommend daily posting is because of 1) increased attention on our social media pages and 2) the quality of content available during the summer. However, I've noticed a trend recently where camps are posting 3, 4 or sometimes even up to 5 times a day on their social media accounts during the summer. The...

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Should My Summer Camp Advertise in September & October?

As visiting day approaches and camp starts winding down, I get asked one question A LOT by my clients. "Now that summer is over, can I take a break from advertising?" Is it really worth spending money on ads in September and October? The answer is (obviously) a resounding yes, but I wanted to include some background on why we think it is so important. Don't Lose Momentum- Summer is the most important marketing time of the year. You create daily...

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Marketing a Specialty Camp? Here Are Some Strategies to Consider

Camps are intended to cover a variety of activities that are designed to meet a broad range of interests. Most camps offer various categories and activities that include, but are not limited to hiking, swimming, sports, arts and crafts. Other camps are designed around a specific skill, activity, theme or interest that are meant to serve a group with a special interest on a particular program, otherwise known as a specialty camp.  Does your camp have a unique program that makes...

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Facebook’s Organic Reach Change… What’s Really Happening?

The new year brought extreme changes to Facebook’s algorithm that frightened many brands and marketers on social media. According to many, Facebook’s update allegedly could result in a decline in reach for organic posts made by brands or companies on Facebook. Don’t you overwhelm yourself, let’s be clear here: This news isn’t really new and nothing is really changing. Facebook has been changing their algorithm quite frequently for years now and we have already seen changes similar to this before. In...

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5 Ways To Use Instagram Stories Highlight Feature for Your Camp

Written by Social Summer Camp intern, Breanna Salinas. How to Utilize Instagram Stories Highlights for Your Camp Instagram’s newest update is here and it’s more innovative than ever! Last month Instagram released its newest features: Instagram Stories Highlights and Stories Archive. The new update now gives users the ability to post Instagram Stories that do not expire and will archive the stories so the content is not lost forever. Instagram Stories Highlights, or your permanent stories, will exist in a new section directly...

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How to Keep Your Content Feeling Fresh Each Social Media Platform

Written by Social Summer Camp intern, Breanna Salinas. In the world of marketing, social media is a huge platform that many brands, companies and organizations use to help promote their services or products to attract consumers. Successful accounts are able to deliver content that makes their followers engaged. Your social media relevancy relies heavily on your content. The most challenging obstacle for planning a social media strategy is making content appropriate for its platform. It can be difficult to make sure your...

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Give the Gift of Camp This Holiday Season – The Perfect Gift and Campaign

Written by Social Summer Camp intern, Breanna Salinas. What does the holiday season mean to you? For some, it means the time of year to guess what presents are hidden in the pile of wrapped gifts or just another vacation from school. For many, it’s the time to reflect and give back to their families, friends or communities. With the holiday season quickly approaching, it's easy to get overwhelmed with holiday parties, decorating homes or finding the perfect gifts for friends...

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Instagram Stories for Marketing Your Business

Written by Social Summer Camp intern, Breanna Salinas. If you aren’t already using Instagram Stories in your marketing plan, what are you waiting for? Instagram Stories is one of Instagram’s newest features to the platform, allowing for creative engagement in real time. Identical to Snapchat, Instagram Stories is a new breed of content that allows users to capture photos, videos, boomerangs and even existing photos in your camera roll to appear for a span of 24 hours. With features like doodling...

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Top Social Media Demographics and Tips For Your Brand’s Success

Written by Social Summer Camp intern, Breanna Salinas The emergence of social media has developed an instantaneous way to network, connect and communicate with people all around the globe. In the last decade, social media has dramatically impacted the way people engage with one another and has become an essential way to stay up to date with news, businesses and the people around you. In 2017, social media consists of hundreds of different platforms that serve the same - yet different purpose....

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