Blog

Heading Into Summer: What’s New at Summer Camps in 2017

The weather is warming up, school is letting out and you can just feel that summer is in the air! This year the American Camp Association reports that more than 14 million children will attend camp in the U.S. at one of the more than 14,000 day and resident camps. While many things about the unique summer camp industry remain the same, there are a few interesting changes at play this summer. Camp tuition prices are rising, making the potential customer base...

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We’ll take care of it!

I recently read a post by Seth Godin that had me thinking about how we try to operate at Social Summer Camp. Here is what the post said: "There are endless opportunities for people and organizations that can reliably and fairly take a problem off our hands. "I'll take care of it," and I'll do it well, at least as well as you can, for a price that won't make you feel stupid. "I'll take care of it," and I won't come...

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Summer is here!

We absolutely love summer at Social Summer Camp (no surprise, we are camp people after all!). It's hard to believe that another summer is upon us and that our 40+ clients are in their "playoff" season. As a part of our services during the summer we help camps reach a few of their marketing goals. We help summer camps: 1. Get their best summer content out to their current families 2. Get more parents to share their best summer content 3. Reach more people...

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Spreading The Word of Summer Camp All Over The World

Advertising is such an incredible way to spread the benefits of summer camp to people all over the world. Unfortunately, we have limitations in the advertising world as to who we can reach with our messages. Even for some of the richest people in the world, reliable internet access is often not available due to infrastructure in their countries. Facebook is working to give internet access to everyone all over the world in a move I think could significantly impact...

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2014 Year in Review

2014 has been an incredible year for Social Summer Camp! Our client's social media strategies are performing better than ever, even at a time when outside forces, such as content and ad algorithms, throw new challenges into the ring on a daily basis. I get asked a lot by potential clients why they should hire Social Summer Camp and I really think that it lies with three main things: 1. Focus on Impact- When I worked at Facebook, this was one of...

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Being Ready for a Social Media Program

One of my favorite marketers, Seth Godin, wrote an amazing blog post a few months ago called "Analytics without action." The post reads as follows: "Don't measure anything unless the data helps you make a better decision or change your actions. If you're not prepared to change your diet or your workouts, don't get on the scale." This is certainly the way I feel about beginning any social media marketing effort. If your camp is ready to change, ready to be metrics focused, ready...

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What I learned interning for Social Summer Camp

I asked Social Summer Camp intern, Stephanie Gonzalez, to write a blog post about what she learned this summer during her internship. Here are her thoughts on digital marketing and summer camps! As a digital marketing student and former camp counselor, I had no doubts that an internship with Social Summer Camp would be the perfect fit for me. Social media and summer camp are two of my absolute favorite things and I considered myself very knowledgeable of both. But of...

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