Blog

Fall Planning: Social Media for Summer Camps

It's hard to believe we are over half way through the summer! Some camps in the South and Southwest are already wrapping up their sessions. Camps up North are finishing up their Visiting Days and settling in for another month of Camp. Even though during camp can be very hectic, you should try and set aside some time for Fall Planning. This is what I recommend so that it isn't too overwhelming. 1. Spend 1 hour writing 30 days of content...

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Avoiding Copyrighted Music for your Camp Videos

You may have found the perfect summer jam for your camp on the radio, but is it the right song for your YouTube and Facebook videos? Both sites are hyper-vigilant when it comes to copyright infringement and all public and private videos shared with your camp community are subject to strict enforcement. With advanced audio-scanning technology, YouTube and music companies can easily identify any copyrighted songs in your videos and have them removed. Even if you purchase the song and give credit...

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Running Ads During the Summer

Summer is quickly approaching and I get asked a lot if camps should continue to run Google and Facebook ads during the summer. I definitely understand this question and realize that it can add up to some pretty significant budget savings if you can pause your ads during the summer. BUT, you really shouldn't. Why you ask? 1. Summer is when you have the best content! You have to take advantage of marketing yourself at a time when you have the...

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AdWords Certification

Did you know that Google has an AdWords certification program? This means that any advertiser can take two Google AdWords exams that help qualify them in terms of running your AdWords account. I highly recommend asking whoever runs Google Adwords for your summer camp if they are AdWords certified. The team at Social Summer camp is Adwords certified and we feel confident in helping you run successful, ROI positive campaigns!   ...

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Promoting Your Summer Camp’s Blog

Whether you created your blog post using our tips from last week's post, or already have a blog you want to promote, read these helpful tips on how to learn to promote your blog using your camp's social media platforms: Spread The Word About Your Blog Share your blog posts on all social media outlets: include a shortened link to avoid unnecessary long character counts Use a specific day of the week to post about your blog so that your fans...

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Creating A Blog For Your Summer Camp

Creating and maintaining a blog for your summer camp is an awesome way to get traffic to your site and increase the overall brand awareness of your camp! If you don't already have a blog for your summer camp, below are some tips to get you started: Blog Content & Posting Tips: Know your audience and ensure that your content is relevant and aligned with their interests Post at least weekly or twice a week, if possible Keep posts brief and use photos that...

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Social Media for Your Industry

I know about 99.9% of my readers are from the Summer Camp industry, but I love figuring out how social media can be used for all industries! I was approached by the father of one of my amazing clients to write a blog post for his Photography blog. If you are looking for social media tips for photography (or any industry), this blog is definitely the place to go. Here is an excerpt from the post: Recently articles have been swirling around...

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Facebook Ad Delivery

I wanted to take a few minutes to share this article from Facebook's FAQ on ad delivery. "Facebook's ad system uses an algorithm that chooses the best ad to display based on a variety of factors, including the historical performance of each ad and their bids. The bid necessary to win our ad auction will fluctuate as our system learns more about your ad based on its actual performance, and as the pool of competing ads changes." Optimize your Page "Make your Page engaging...

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The end of organic reach on Facebook

I don't want to make it seem like the world is ending. But if your world revolves around organic reach on Facebook, it sort of is. According to Forbes, "Research published today by Social@Ogilvy shows the downward trend of organic reach on Facebook that a post published on a brand page can expect. From 16% of followers of a brand page being shown a piece of content in 2012, the percentage of organic reach has dropped to roughly 6% in February 2014 for...

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March Social Media Newsletter

The Social Summer Camp March social media newsletter is now live! You can read it here. This month I cover the following topics: Summer marketing plans, Facebook buying WhatsApp and How to increase your Facebook reach. Don't forget to subscribe to continue to see my newsletter. Thanks for reading!...

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