Blog

During Summer Marketing Strategy

Ever since I started Social Summer Camp, I’ve been baffled at how summer camps focus on marketing and recruiting all winter and spring long, only to completely stop marketing when summer starts. This isn’t just bad business, this is a crucial mistake! Summer is THE most important marketing time of the year. During this time we have an amazing opportunity to amplify your message to the friends and family of your campers and significantly grow word of mouth. What we do in...

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Facebook Lead Form Ad for Summer Camps

Recently Facebook launched a brand new ad unit called a Facebook Lead Form Ad. It is fantastic for recruiting on Facebook because it requires no custom measurement. According to Facebook: "When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps:...

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GIFs on Facebook

This is sort of a silly update, but I want to always keep you informed on what is hip in social media :) You can now post GIFs to Facebook and they will show up both on desktop and mobile! Even though GIF links currently only work on personal profiles and not on pages, I am sure it is only a matter of time before you can use them on your page as well. Not sure what a GIF is? Take a...

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Social Summer Camp is Hiring an Account Manager

Social Summer Camp is seeking a bold account manager to serve as a client lead across multiple accounts and ongoing projects. The role of the account manager will be to strengthen key client relationships with a focus on driving social media metrics, client satisfaction, and innovation. Social Summer Camp is a fast-paced, growing start-up and this role will be a key part of expanding our team. Responsibilities: The primary role of the Account Manager will be as follows: Account Management: Oversee client relationship with...

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Are you going to Tri-State?

Blake will be presenting on Wednesday and Thursday at the Tri-State Camp Conference! Facebook Advertising for Summer Camps: How to create, target, traffic and measure a Facebook ad! Wednesday at 2:00-3:00pm. Where should we spend our advertising budget? Traditional, digital and social advertising for Camps! Thursday at 9:00-10:00am. What's hot in social media?! Brand new social media tools and tips for summer camps! Thursday at 10:15-11:15am. I can't wait to see you all in Atlantic City! ...

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Email Open Rate Versus Social Media Open Rate

This is a post from the Social Summer Camp blog archives that I find to still be VERY relevant today.  One of the most successful ways for camps to market is through email. I happen to love email marketing, especially if like most camps you already have a list of parents and campers who have opted-in to receiving your newsletters and updates. That being said, I am definitely concerned about email marketing open rates and how camp email marketing has become less...

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