Blog

Top Social Media Demographics and Tips For Your Brand’s Success

Written by Social Summer Camp intern, Breanna Salinas The emergence of social media has developed an instantaneous way to network, connect and communicate with people all around the globe. In the last decade, social media has dramatically impacted the way people engage with one another and has become an essential way to stay up to date with news, businesses and the people around you. In 2017, social media consists of hundreds of different platforms that serve the same - yet different purpose....

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Testing Out Dynamic Creative for Facebook Ads

When creating Facebook ads it can be very tempting to only include a few different photos or text variations. However, testing different creative is the key to a successful ad campaign, which is why it is so exciting that Facebook has launched dynamic creative. According to Facebook: "Dynamic creative accepts the basic components of a Facebook ad and automatically explores a series of ad variants based on these components. The system converges on creative components that deliver the most efficient results...

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As Snapchat’s Losses Continue to Climb, Instagram’s Stories Soar

Last November, Instagram launched Stories, a feature that closely resembled the photo and video sharing application Snapchat. Since then, Snapchat has experienced a decline in daily users and engagement. This has led many to believe that the relatively new Instagram feature encouraged users to stay on the application instead of using Snapchat for their temporary video and photo postings. What might have caused this shift from Snapchat to Instagram Stories? First, Instagram users are much easier to locate than Snapchat users. If...

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Fall Internship: Social Media Community Manager Intern

We’re looking for a community manager intern to join us this Fall in Austin! You’ll gain hands-on experience that will prepare you for a future in social media marketing industry. Your days will be filled with content writing, image creation, analytics reporting and paid advertising lessons for summer camps across the country. Community Management Intern This PAID position requires an enthusiastic self-starter that is interested in social media marketing, advertising or public relations with a strong writing skills. You’ll gain essential skills related...

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Heading Into Summer: What’s New at Summer Camps in 2017

The weather is warming up, school is letting out and you can just feel that summer is in the air! This year the American Camp Association reports that more than 14 million children will attend camp in the U.S. at one of the more than 14,000 day and resident camps. While many things about the unique summer camp industry remain the same, there are a few interesting changes at play this summer. Camp tuition prices are rising, making the potential customer base...

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Advertising During The Summer for Summer Camps

Many camps stop advertising during the summer. I've written in detail before about why you shouldn't do that, but if you camp decides to try out during summer advertising below is a great plan to follow: Promote your best content to friends of fans With daily posting during the summer you should have a lot of new content coming out! Use this content and promote it to your friends of current fans in target zip codes. We want potential customers...

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Quick Tips for Phone Call Follow Up

Phone follow up is absolutely crucial for summer camps reaching out to prospective families. We have included some of our favorite follow up tips below. Phone Call Follow Up Quick Tips: Avoid the opening statement blunder: “I was calling to follow up on your info request.” “I am calling to see if you had any questions.’ “I just wanted to make sure you got my e-mail.” “The reason for my follow up was to see if you had come to a...

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During Summer Marketing Strategy

Ever since I started Social Summer Camp, I’ve been baffled at how summer camps focus on marketing and recruiting all winter and spring long, only to completely stop marketing when summer starts. This isn’t just bad business, this is a crucial mistake! Summer is THE most important marketing time of the year. During this time we have an amazing opportunity to amplify your message to the friends and family of your campers and significantly grow word of mouth. What we do in...

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Summer Internship: Social Media Community Manager

We’re looking for a community manager intern to join us this Summer in Austin! You’ll gain hands-on experience that will prepare you for a future in social media marketing industry. Your days will be filled with content writing, image creation, analytics reporting and paid advertising for summer camps across the country. Community Management Intern This PAID position requires an enthusiastic self-starter that is interested in social media marketing, advertising or public relations. You’ll gain essential skills related to social media, community management and...

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