Blog

Big Changes Coming to Social Media’s Biggest Platform

  Written by Social Summer Camp intern, Breanna Salinas. Facebook recently announced big changes coming to user’s news feed after taking feedback from their consumers. An outline of the major changes we’ll be seeing: Facebook’s news feed will favor users friends and family’s content over brand and publishers content. Last Thursday, Mark Zuckerberg shared a message with the Facebook community announcing the reasoning behind this change. Through feedback from the community, Zuckerberg learned that they were feeling overwhelmed with content from businesses,...

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5 Ways To Use Instagram Stories Highlight Feature for Your Camp

Written by Social Summer Camp intern, Breanna Salinas. How to Utilize Instagram Stories Highlights for Your Camp Instagram’s newest update is here and it’s more innovative than ever! Last month Instagram released its newest features: Instagram Stories Highlights and Stories Archive. The new update now gives users the ability to post Instagram Stories that do not expire and will archive the stories so the content is not lost forever. Instagram Stories Highlights, or your permanent stories, will exist in a new section directly...

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How to Keep Your Content Feeling Fresh Each Social Media Platform

Written by Social Summer Camp intern, Breanna Salinas. In the world of marketing, social media is a huge platform that many brands, companies and organizations use to help promote their services or products to attract consumers. Successful accounts are able to deliver content that makes their followers engaged. Your social media relevancy relies heavily on your content. The most challenging obstacle for planning a social media strategy is making content appropriate for its platform. It can be difficult to make sure your...

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Give the Gift of Camp This Holiday Season – The Perfect Gift and Campaign

Written by Social Summer Camp intern, Breanna Salinas. What does the holiday season mean to you? For some, it means the time of year to guess what presents are hidden in the pile of wrapped gifts or just another vacation from school. For many, it’s the time to reflect and give back to their families, friends or communities. With the holiday season quickly approaching, it's easy to get overwhelmed with holiday parties, decorating homes or finding the perfect gifts for friends...

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How Your Organization Can Benefit From #GivingTuesday

You may have heard of #GivingTuesday or may have seen a brand’s campaign for #GivingTuesday online, but what exactly is it and how can it help your organization? #GivingTuesday is a global day of giving to families, communities, charities, companies non-profit and for-profit organizations through donations or fundraisers all through the power of social media. #GivingTuesday is known as being the day of generosity and giving back to the recipient of your choice. The movement takes place the first Tuesday...

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Instagram Stories for Marketing Your Business

Written by Social Summer Camp intern, Breanna Salinas. If you aren’t already using Instagram Stories in your marketing plan, what are you waiting for? Instagram Stories is one of Instagram’s newest features to the platform, allowing for creative engagement in real time. Identical to Snapchat, Instagram Stories is a new breed of content that allows users to capture photos, videos, boomerangs and even existing photos in your camera roll to appear for a span of 24 hours. With features like doodling...

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Top Social Media Demographics and Tips For Your Brand’s Success

Written by Social Summer Camp intern, Breanna Salinas The emergence of social media has developed an instantaneous way to network, connect and communicate with people all around the globe. In the last decade, social media has dramatically impacted the way people engage with one another and has become an essential way to stay up to date with news, businesses and the people around you. In 2017, social media consists of hundreds of different platforms that serve the same - yet different purpose....

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Testing Out Dynamic Creative for Facebook Ads

When creating Facebook ads it can be very tempting to only include a few different photos or text variations. However, testing different creative is the key to a successful ad campaign, which is why it is so exciting that Facebook has launched dynamic creative. According to Facebook: "Dynamic creative accepts the basic components of a Facebook ad and automatically explores a series of ad variants based on these components. The system converges on creative components that deliver the most efficient results...

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As Snapchat’s Losses Continue to Climb, Instagram’s Stories Soar

Last November, Instagram launched Stories, a feature that closely resembled the photo and video sharing application Snapchat. Since then, Snapchat has experienced a decline in daily users and engagement. This has led many to believe that the relatively new Instagram feature encouraged users to stay on the application instead of using Snapchat for their temporary video and photo postings. What might have caused this shift from Snapchat to Instagram Stories? First, Instagram users are much easier to locate than Snapchat users. If...

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Fall Internship: Social Media Community Manager Intern

We’re looking for a community manager intern to join us this Fall in Austin! You’ll gain hands-on experience that will prepare you for a future in social media marketing industry. Your days will be filled with content writing, image creation, analytics reporting and paid advertising lessons for summer camps across the country. Community Management Intern This PAID position requires an enthusiastic self-starter that is interested in social media marketing, advertising or public relations with a strong writing skills. You’ll gain essential skills related...

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