Blog

Lead Form Ads Come to Instagram

If you have been a loyal Facebook Lead Form Ad user like we have, today brings great news! Lead Form Ads are now available on Instagram. You create the ad similar to a Facebook Lead Form Ad, but now you will want to select the placement of "Instagram" when you edit the placements. Here is the official news from Facebook: "Lead ads are now available on Instagram, a popular mobile app used by more than 600 million people each month. 60% of...

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Ads are Coming to Facebook Live

Does your camp love Facebook Live? I have seen some amazing use cases where camps are using Facebook Live to introduce staff, give a virtual tour of camp or just chat with prospective and current camp families. We've enjoyed great live video now, but ads are coming to this fantastic Facebook product. According to USA Today: "The company Thursday announced new initiatives to put more TV commercial-style ad breaks in live videos, and will begin testing ad breaks in traditional News Feed...

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Share Multiple Photos in One Instagram Post

If you have every felt like you might be over-posting on Instagram, this update will be very helpful for you! According to Instagram: "Starting today, you can share multiple photos and videos in one post on Instagram.With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all." When you upload a...

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Facebook Introduces Automated Ad Rules

Less busy work, more optimization - that’s the goal of Facebook’s new Automated Rules tool for ads. Using this new feature, you can create rules and resulting actions to automatically apply to ads. Last Fall, Facebook introduced this new feature to help marketers speed up the ad optimization process. If you’re like most people, you probably spend a lot of time checking in on your ad performance. Now, Facebook can carry some of that weight to make your marketing duties a...

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Account Manager Position: Social Summer Camp

Social Summer Camp is hiring for an account manager. Social Summer Camp is a fast growing, start-up advertising agency that provides innovative marketing and social media solutions to summer camps all over the country. We’re hiring for a bold account manager to serve as a lead across multiple accounts and ongoing projects. Strengthening key client relationships with a focus on driving social media metrics, client satisfaction, and innovation is at the heart of this opportunity. More info on the ins and out...

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Join Our Team This Spring: Community Manager Internship

We’re looking for a community manager intern to join us this Spring in Austin! You’ll gain hands-on experience that will prepare you for a future in social media marketing industry. Your days will be filled with content writing, image creation, analytics reporting and paid advertising for summer camps across the country. Community Management Intern This PAID position requires an enthusiastic self-starter that is interested in social media marketing, advertising or public relations. You’ll gain essential skills related to social media, community management and...

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Saving Our Summer Camp Clients Money

A lot of people think that when you hire a camp consultant you are going to spend a lot of money. While this may be true (you do spend money on ads and consulting), I've found that most of my clients do end up saving money in some way or another while working with Social Summer Camp. Recently, I took on a new client who was running AdWords by himself. He hired us because he wanted to be more efficient with...

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