Blog

Give the Gift of Camp This Holiday Season – The Perfect Gift and Campaign

Written by Social Summer Camp intern, Breanna Salinas. What does the holiday season mean to you? For some, it means the time of year to guess what presents are hidden in the pile of wrapped gifts or just another vacation from school. For many, it’s the time to reflect and give back to their families, friends or communities. With the holiday season quickly approaching, it's easy to get overwhelmed with holiday parties, decorating homes or finding the perfect gifts for friends...

Read More

Instagram Stories for Marketing Your Business

Written by Social Summer Camp intern, Breanna Salinas. If you aren’t already using Instagram Stories in your marketing plan, what are you waiting for? Instagram Stories is one of Instagram’s newest features to the platform, allowing for creative engagement in real time. Identical to Snapchat, Instagram Stories is a new breed of content that allows users to capture photos, videos, boomerangs and even existing photos in your camera roll to appear for a span of 24 hours. With features like doodling...

Read More

Top Social Media Demographics and Tips For Your Brand’s Success

Written by Social Summer Camp intern, Breanna Salinas The emergence of social media has developed an instantaneous way to network and connect with people all around the globe. In the last decade, social media has dramatically impacted the way people engage with one another. It has also become an essential way to stay up to date with news, businesses and the people around you. In 2017, social media consists of hundreds of different platforms that serve the same, yet different purpose. Ultimately,...

Read More

Testing Out Dynamic Creative for Facebook Ads

When creating Facebook ads it can be very tempting to only include a few different photos or text variations. However, testing different creative is the key to a successful ad campaign, which is why it is so exciting that Facebook has launched dynamic creative. According to Facebook: "Dynamic creative accepts the basic components of a Facebook ad and automatically explores a series of ad variants based on these components. The system converges on creative components that deliver the most efficient results...

Read More

As Snapchat’s Losses Continue to Climb, Instagram’s Stories Soar

Last November, Instagram launched Stories, a feature that closely resembled the photo and video sharing application Snapchat. Since then, Snapchat has experienced a decline in daily users and engagement. This has led many to believe that the relatively new Instagram feature encouraged users to stay on the application instead of using Snapchat for their temporary video and photo postings. What might have caused this shift from Snapchat to Instagram Stories? First, Instagram users are much easier to locate than Snapchat users. If...

Read More

Heading Into Summer: What’s New at Summer Camps in 2017

The weather is warming up, school is letting out and you can just feel that summer is in the air! This year the American Camp Association reports that more than 14 million children will attend camp in the U.S. at one of the more than 14,000 day and resident camps. While many things about the unique summer camp industry remain the same, there are a few interesting changes this summer. Camp tuition prices are rising, making the potential customer base for...

Read More

Advertising During The Summer for Summer Camps

Many camps stop advertising during the summer. I've written in detail before about why you shouldn't do that, but if you camp decides to try out during summer advertising below is a great plan to follow: Promote your best content to friends of fans With daily posting during the summer you should have a lot of new content coming out! Use this content and promote it to your friends of current fans in target zip codes. We want potential customers...

Read More

Quick Tips for Phone Call Follow Up

Phone follow up is absolutely crucial for summer camps reaching out to prospective families. We have included some of our favorite follow up tips below. Phone Call Follow Up Quick Tips: Avoid the opening statement blunder: “I was calling to follow up on your info request.” “I am calling to see if you had any questions.’ “I just wanted to make sure you got my e-mail.” “The reason for my follow up was to see if you had come to a...

Read More

During Summer Marketing Strategy

Ever since I started Social Summer Camp, I’ve been baffled at how summer camps focus on marketing and recruiting all winter and spring long, only to completely stop marketing when summer starts. This isn’t just bad business, this is a crucial mistake! Summer is THE most important marketing time of the year. During this time, we have an amazing opportunity to amplify your message to the friends and family of your campers and significantly grow word of mouth. What we do...

Read More

Lead Form Ads Come to Instagram

If you have been a loyal Facebook Lead Form Ad user like we have, today brings great news! Lead Form Ads are now available on Instagram. You create the ad similar to a Facebook Lead Form Ad, but now you will want to select the placement of "Instagram" when you edit the placements. Here is the official news from Facebook: "Lead ads are now available on Instagram, a popular mobile app used by more than 600 million people each month. 60% of...

Read More