Blog

Email Open Rate Versus Social Media Open Rate

Posted on March 9, 2015
in Uncategorized
by Blake Sunshine
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This is a post from the Social Summer Camp blog archives that I find to still be VERY relevant today.  One of the most successful ways for camps to market is through email. I happen to love email marketing, especially if like most camps you already have a list of parents and campers who have opted-in to receiving your newsletters and updates. That being said, I am definitely concerned about email marketing open rates and how camp email marketing has become less...

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Using the right image for your Facebook ads

Posted on March 2, 2015
in Social Tools
by Blake Sunshine
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Using the right image for your Facebook ads is really important! It is one of the most important levers you can pull in making sure that your ads reach more people and perform well. Luckily summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don’t perform well on Facebook. Here are five quick tips to make...

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Faceboook has over 200 million active advertisers

Posted on February 25, 2015
in Social Tools
by Blake Sunshine
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Facebook announced yesterday that they have over 200 million active advertisers. Are you one of them? Facebook ads are extremely effective in reaching your target audience of moms who are looking for great summer programs for their children. I don’t think many people realize that there is a very specific formula for setting up a successful Facebook ad. The reason that most people don’t realize this is because Facebook makes it very difficult to actually set up a successful ad. I...

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Tumblr: An opportunity for summer camps in 2015

Posted on January 13, 2015
in Social Strategies, Social Tools
by Blake Sunshine
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I really think that Tumblr will be a huge opportunity for camps in 2015. To give you an idea of some Tumblr blogs that are very popular, here are the top 25 viral Tumblrs from the year. Tumblr is dominated by a younger, female audience, which makes it perfect for a lot of summer camp's target audiences. From their webpage: "Tumblr has over 200 million blogs to date. Tumblr was one of the fastest growing platforms in 2014. Its audience is 51% female and 55% between the...

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Updates To Twitter

Posted on January 6, 2015
in Social Tools
by Nick Middleton
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Twitter has announced quite a few updates to their advertising products and analytics over the past few weeks and are offering some great updates to their advertising interface. Below is a summary of some of the latest updates Twitter has made to their advertising offerings: Tailored Audiences - Similar to Facebook's custom audiences, Twitter now allows you to upload lists of emails, people who have visited your website, mobile numbers and more to reach more of the people who matter to you. Campaigns by Objectives...

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Instagram Surpasses Twitter in Monthly Users

Posted on December 29, 2014
in Uncategorized
by Nick Middleton
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Just a few day ago, Instagram announced that over 300 million people use the app every month, about 20 million more than the 286 million people that Twitter reaches every month! With Instagram growing at a rapid rate, now is a better time than ever to refine an Instagram strategy for your camp. Instagram is a great platform to reach your audience in a unique and creative way. We are so excited to see what new products Instagram will release in 2015 and looking...

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Promoted Pins For Your Camp

Posted on December 18, 2014
in Social Strategies
by Nick Middleton
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Pinterest recently announced a beta test for Promoted Pins! While Pinterest is still working out the kinks of the initial test, promoted pins are a great way to gain awareness for your camp and drive site traffic, while reaching a new audience. Interested in testing promoted pins for your camp? Below are a couple of things we will work with you to set up to ensure your camp has everything it needs before being whitelisted to test Promoted Pins! 1) If your...

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Major Changes to Facebook News Feed

Posted on December 9, 2014
in Social Tools
by Nick Middleton
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Last week, Facebook announced some major changes coming to News Feed in January of 2015! To be sure that your camp is ready for these changes we wanted to highlight exactly what is changing and how to be ready for it: What changes will be occurring? As noted in this Facebook blog post, starting in 2015 Facebook will now show less of the page posts that are too promotional or push people to perform a certain action. After research and feedback, Facebook has discovered that users want...

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Holiday Tips For Your Camp’s Social Media Strategy

Posted on December 9, 2014
in Uncategorized
by Nick Middleton
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Here at Social Summer Camp, we understand that seasonality is everything, especially when it comes to the purchase and sign up cycle for camp registrations. The holidays are a great time to turn leads into registrations, drive more brand awareness for your camps through home visits and marketing tactics and the holidays are one of the best times for brand engagement, since both parents and campers have multiple days off work and school. Below are just a few ways we are ensuring that campers...

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