I've said it before and I'll say it again: the summer is the best time to market your summer camp. If you have ever wondered when the best time to start a social media program is, the answer is right now! Here are some of the benefits of marketing during the summer: 1. You have a large audience- Parents, friends, aunts and uncles are all online looking for information about what their camper is up to! This is your best chance...
Read MoreAdvertising is such an incredible way to spread the benefits of summer camp to people all over the world. Unfortunately, we have limitations in the advertising world as to who we can reach with our messages. Even for some of the richest people in the world, reliable internet access is often not available due to infrastructure in their countries. Facebook is working to give internet access to everyone all over the world in a move I think could significantly impact...
Read MoreSocial Summer Camp is seeking a bold account manager to serve as a client lead across multiple accounts and ongoing projects. The role of the account manager will be to strengthen key client relationships with a focus on driving social media metrics, client satisfaction, and innovation. Social Summer Camp is a fast-paced, growing start-up and this role will be a key part of expanding our team. Responsibilities: The primary role of the Account Manager will be as follows: Account Management: Oversee client relationship with...
Read MoreThis is a post from the Social Summer Camp blog archives that I find to still be VERY relevant today. One of the most successful ways for camps to market is through email. I happen to love email marketing, especially if like most camps you already have a list of parents and campers who have opted-in to receiving your newsletters and updates. That being said, I am definitely concerned about email marketing open rates and how camp email marketing has become less...
Read MoreUsing the right image for your Facebook ads is really important! It is one of the most important levers you can pull in making sure that your ads reach more people and perform well. Luckily summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don’t perform well on Facebook. Here are five quick tips to make...
Read MoreFacebook announced yesterday that they have over 200 million active advertisers. Are you one of them? Facebook ads are extremely effective in reaching your target audience of moms who are looking for great summer programs for their children. I don’t think many people realize that there is a very specific formula for setting up a successful Facebook ad. The reason that most people don’t realize this is because Facebook makes it very difficult to actually set up a successful ad. I...
Read MoreSummer Camps typically hire Social Summer Camp for our Facebook advertising expertise (I did work for Facebook for three years after all), but let me tell you...
Read MoreI really think that Tumblr will be a huge opportunity for camps in 2015. To give you an idea of some Tumblr blogs that are very popular, here are the top 25 viral Tumblrs from the year. Tumblr is dominated by a younger, female audience, which makes it perfect for a lot of summer camp's target audiences. From their webpage: "Tumblr has over 200 million blogs to date. Tumblr was one of the fastest growing platforms in 2014. Its audience is 51% female and 55% between the...
Read MoreTwitter has announced quite a few updates to their advertising products and analytics over the past few weeks and are offering some great updates to their advertising interface. Below is a summary of some of the latest updates Twitter has made to their advertising offerings: Tailored Audiences - Similar to Facebook's custom audiences, Twitter now allows you to upload lists of emails, people who have visited your website, mobile numbers and more to reach more of the people who matter to you. Campaigns by Objectives...
Read MoreJust a few day ago, Instagram announced that over 300 million people use the app every month, about 20 million more than the 286 million people that Twitter reaches every month! With Instagram growing at a rapid rate, now is a better time than ever to refine an Instagram strategy for your camp. Instagram is a great platform to reach your audience in a unique and creative way. We are so excited to see what new products Instagram will release in 2015 and looking...
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