Blog

Join Our Team This Spring as a Community Manager Intern

We’re looking for a community manager intern to join us this Spring in Austin! You’ll gain hands-on experience that will prepare you for a future in social media marketing industry. Your days will be filled with content writing, image creation, analytics reporting and paid advertising for summer camps across the country. Community Management Intern This position requires an enthusiastic self-starter that is interested in social media marketing, advertising or public relations. You’ll gain essential skills related to social media, community management and...

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Using Instagram Ads to Sign Up New Campers

We are absolutely loving Instagram ads over here at Social Summer Camp! In addition to being a brand new advertising platform for us, they have some unique advantages that we really enjoy: 1. Targeting- The targeting of Instagram ads is exactly the same as targeting of Facebook ads. Facebook's targeting is some of the best in the business, so we were absolutely thrilled to see so many great targeting options for Instagram. 2. Creative- In addition to doing one photo, you can...

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Signing Up New Campers: A Social Summer Camp Case Study

Our number one focus at Social Summer Camp is helping our customers sign up new campers. Today I am so excited to present some anonymous results from one of our clients. All of their leads came directly from Facebook Ads and Google AdWords. This camp was able to sign up 9 families at a cost per customer of just over $1,000. These are fantastic results for camps, who have a lifetime value of MUCH larger than $1,000 a camper. If you aren't...

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Instagram Ads Now Open to All Businesses

Exciting news today from our favorite photo-sharing site as Instagram has officially made its advertising platform available to all businesses! Starting today, businesses and advertisers already connected to Facebook’s advertising platforms can now access and create their first Instagram campaigns. Aside from the traditional, single image format, the platform is also offering video ads up to 30 seconds long and carousel ads comprised of multiple images like the ones currently available on Facebook. All ads also include call to action...

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Facebook Ads Embracing Gifs

Facebook has finally accepted Gifs with open arms! After years of refusing to let the animated photos be featured on the platform we can finally share Gifs in your status or on a friend’s page. Now they are upping the Gif game and letting some marketers include Gifs in ads and Page posts. For the Gif-newbies, a Gif is an animated image on a video like loop. They are very popular on the social network Tumblr and in listicles featured on...

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How Pinteresting

Some of you may think that big red swirly P stands for procrastination, but Pinterest is striving for efficiency in ways you could have never imagined. I used to think that too, until I found what I was pinning to actually be useful and extremely relevant to my everyday life. Pinners spend an average of 15 minutes on Pinterest per visit. These pinners are made up of about 80% women, and 20% men and 23% of these pinners are active...

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Facebook Carousel Ads

One of the most exciting advertising updates from this Summer has been the launch of Facebook's Carousel Ad Unit! This is a great ad unit for summer camps who have a goal of driving traffic to their website. The ad unit lets you showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website. I especially love this ad unit for camp's who are advertising multiple objectives of "types" of camps. You can...

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We’ll take care of it!

I recently read a post by Seth Godin that had me thinking about how we try to operate at Social Summer Camp. Here is what the post said: "There are endless opportunities for people and organizations that can reliably and fairly take a problem off our hands. "I'll take care of it," and I'll do it well, at least as well as you can, for a price that won't make you feel stupid. "I'll take care of it," and I won't come...

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Missing Opportunities During The Summer

I've mentioned it a few times before, but summer should be the biggest time for marketing your summer camp. During the summer I spend a lot of time looking at what other camps are doing and, of course, refining the strategies of my current clients. I've noticed a few things that really back up my recommendation for how important summer marketing can be. 1. Many camps are not posting during the summer, but the ones who are see large increases in...

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