Blog

Tumblr: An opportunity for summer camps in 2015

I really think that Tumblr will be a huge opportunity for camps in 2015. To give you an idea of some Tumblr blogs that are very popular, here are the top 25 viral Tumblrs from the year.

Tumblr is dominated by a younger, female audience, which makes it perfect for a lot of summer camp’s target audiences.
From their webpage: “Tumblr has over 200 million blogs to date. Tumblr was one of the fastest growing platforms in 2014. Its audience is 51% female and 55% between the ages of 13-34. It is a unique opportunity to catch the attention of young girls and parents on social media. The platform is very visual, and was built around sharing Gifs, videos, and photos.”
Have you seen any camps doing interesting things on Tumblr? Comment below and let me know what you think about this growing platform.