Blog

Should My Summer Camp Advertise in September & October?

As visiting day approaches and camp starts winding down, I get asked one question A LOT by my clients. "Now that summer is over, can I take a break from advertising?" Is it really worth spending money on ads in September and October? The answer is (obviously) a resounding yes, but I wanted to include some background on why we think it is so important. Don't Lose Momentum- Summer is the most important marketing time of the year. You create daily...

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Heading Into Summer: What’s New at Summer Camps in 2017

The weather is warming up, school is letting out and you can just feel that summer is in the air! This year the American Camp Association reports that more than 14 million children will attend camp in the U.S. at one of the more than 14,000 day and resident camps. While many things about the unique summer camp industry remain the same, there are a few interesting changes at play this summer. Camp tuition prices are rising, making the potential customer base...

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Advertising During The Summer for Summer Camps

Many camps stop advertising during the summer. I've written in detail before about why you shouldn't do that, but if you camp decides to try out during summer advertising below is a great plan to follow: Promote your best content to friends of fans With daily posting during the summer you should have a lot of new content coming out! Use this content and promote it to your friends of current fans in target zip codes. We want potential customers...

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Quick Tips for Phone Call Follow Up

Phone follow up is absolutely crucial for summer camps reaching out to prospective families. We have included some of our favorite follow up tips below. Phone Call Follow Up Quick Tips: Avoid the opening statement blunder: “I was calling to follow up on your info request.” “I am calling to see if you had any questions.’ “I just wanted to make sure you got my e-mail.” “The reason for my follow up was to see if you had come to a...

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During Summer Marketing Strategy

Ever since I started Social Summer Camp, I’ve been baffled at how summer camps focus on marketing and recruiting all winter and spring long, only to completely stop marketing when summer starts. This isn’t just bad business, this is a crucial mistake! Summer is THE most important marketing time of the year. During this time we have an amazing opportunity to amplify your message to the friends and family of your campers and significantly grow word of mouth. What we do in...

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Facebook Introduces Automated Ad Rules

Less busy work, more optimization - that’s the goal of Facebook’s new Automated Rules tool for ads. Using this new feature, you can create rules and resulting actions to automatically apply to ads. Last Fall, Facebook introduced this new feature to help marketers speed up the ad optimization process. If you’re like most people, you probably spend a lot of time checking in on your ad performance. Now, Facebook can carry some of that weight to make your marketing duties a...

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Saving Our Summer Camp Clients Money

A lot of people think that when you hire a camp consultant you are going to spend a lot of money. While this may be true (you do spend money on ads and consulting), I've found that most of my clients do end up saving money in some way or another while working with Social Summer Camp. Recently, I took on a new client who was running AdWords by himself. He hired us because he wanted to be more efficient with...

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5 Changes Facebook Made to Your Business Page

You may have noticed a few notable changes on your business page over the summer. Facebook rolled out a number of new features in July, causing the way business pages look, feel and function to be different. Here’s some highlights from those changes: 1. Cover Photos If you designed your cover photo to accommodate for the square where your Facebook profile photo once lived, it’s probably time for an update. Your profile photo no longer sits on the bottom left portion...

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Instagram Stories and Business Profiles

Over the summer Instagram made two huge launches that resulted in Instagram stories and business profiles. Now business profiles are something that we have been waiting for a long time to see! Insights on Instagram has been one of the most asked about features and it is finally here. Here are some of the highlights of business profiles: The ability to see insights for your followers and on individual posts The ability to promote an Instagram post directly from your account ...

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