Blog

Staying Relevant on Facebook After Big Changes

As we see Facebook making big changes to their algorithm these next few months, we are looking for new ways to make content interesting and relevant to the audience for success on the platform. Adam Mosseri, Head of News Feed at Facebook, describes that Facebook will be focusing on content with “meaningful interactions”. This means that marketers should be able to adapt to changes and create content that will encourage engagement and conversation. Here are some tips to consider when...

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Predicting Social Media Trends for 2018

In the past year, we saw a number of trends and consistencies throughout several social platforms that only has us wondering what’s to come in 2018! From the rise in “stories” on Instagram, to the expansion of live streaming on Facebook, to the increase in character limit on Twitter, all social media platforms have marketers at the tips of their toes, trying to adapt and stay on top of their online game. As 2018 begins, we can only hope to see...

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Big Changes Coming to Social Media’s Biggest Platform

  Written by Social Summer Camp intern, Breanna Salinas. Facebook recently announced big changes coming to user’s news feed after taking feedback from their consumers. An outline of the major changes we’ll be seeing: Facebook’s news feed will favor users friends and family’s content over brand and publishers content. Last Thursday, Mark Zuckerberg shared a message with the Facebook community announcing the reasoning behind this change. Through feedback from the community, Zuckerberg learned that they were feeling overwhelmed with content from businesses,...

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5 Ways To Use Instagram Stories Highlight Feature for Your Camp

Written by Social Summer Camp intern, Breanna Salinas. How to Utilize Instagram Stories Highlights for Your Camp Instagram’s newest update is here and it’s more innovative than ever! Last month Instagram released its newest features: Instagram Stories Highlights and Stories Archive. The new update now gives users the ability to post Instagram Stories that do not expire and will archive the stories so the content is not lost forever. Instagram Stories Highlights, or your permanent stories, will exist in a new section directly...

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Advertising During The Summer for Summer Camps

Many camps stop advertising during the summer. I've written in detail before about why you shouldn't do that, but if you camp decides to try out during summer advertising below is a great plan to follow: Promote your best content to friends of fans With daily posting during the summer you should have a lot of new content coming out! Use this content and promote it to your friends of current fans in target zip codes. We want potential customers...

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Facebook’s New Ad Delivery Insights

This week, Facebook announced its new Delivery Insights tool. This new tool will help brands better understand how an ad performs and how they can better compete. According to Facebook, the new feature should help remove at least "some of the guesswork" that goes into creating high-performing ad campaigns on Facebook while coaching media buyers on what they should consider doing to make sure the ads reach their intended audience. Delivery Insights allows marketers to see which ads are underdelivering and tweak...

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Instagram Ads Now Open to All Businesses

Exciting news today from our favorite photo-sharing site as Instagram has officially made its advertising platform available to all businesses! Starting today, businesses and advertisers already connected to Facebook’s advertising platforms can now access and create their first Instagram campaigns. Aside from the traditional, single image format, the platform is also offering video ads up to 30 seconds long and carousel ads comprised of multiple images like the ones currently available on Facebook. All ads also include call to action...

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Facebook Ads Embracing Gifs

Facebook has finally accepted Gifs with open arms! After years of refusing to let the animated photos be featured on the platform we can finally share Gifs in your status or on a friend’s page. Now they are upping the Gif game and letting some marketers include Gifs in ads and Page posts. For the Gif-newbies, a Gif is an animated image on a video like loop. They are very popular on the social network Tumblr and in listicles featured on...

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Webinar: Fill your last summer camp spots now!

Fill your last summer camp spots now- WEBINAR! Join Blake Sunshine and Travis Allison for a webinar with SIX ACTIONABLE TIPS to get more campers for this summer! May 8- 1pm EDT, 10am PDT Fill your last empty beds BEFORE summer starts with tips you can implement quickly and efficiently. Strategies for filling up your camp that can be used long after the summer is over. Tips for signing up ten more campers WITHOUT discounting your session price. Click here now to register!!  ...

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