Facebook’s New Ad Delivery Insights
This week, Facebook announced its new Delivery Insights tool. This new tool will help brands better understand how an ad performs and how they can better compete.
According to Facebook, the new feature should help remove at least “some of the guesswork” that goes into creating high-performing ad campaigns on Facebook while coaching media buyers on what they should consider doing to make sure the ads reach their intended audience. Delivery Insights allows marketers to see which ads are underdelivering and tweak them to better reach the desired audience size.
The new tool will be rolling out globally over the coming weeks. We can’t wait to see how this tool will help our advertising efforts for clients.