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Promoted Pins For Your Camp

Posted on December 18, 2014
in Social Strategies
by Nick Middleton
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Pinterest recently announced a beta test for Promoted Pins! While Pinterest is still working out the kinks of the initial test, promoted pins are a great way to gain awareness for your camp and drive site traffic, while reaching a new audience. Interested in testing promoted pins for your camp? Below are a couple of things we will work with you to set up to ensure your camp has everything it needs before being whitelisted to test Promoted Pins! 1) If your...

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Major Changes to Facebook News Feed

Posted on December 9, 2014
in Social Tools
by Nick Middleton
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Last week, Facebook announced some major changes coming to News Feed in January of 2015! To be sure that your camp is ready for these changes we wanted to highlight exactly what is changing and how to be ready for it: What changes will be occurring? As noted in this Facebook blog post, starting in 2015 Facebook will now show less of the page posts that are too promotional or push people to perform a certain action. After research and feedback, Facebook has discovered that users want...

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Holiday Tips For Your Camp’s Social Media Strategy

Posted on December 9, 2014
in Uncategorized
by Nick Middleton
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Here at Social Summer Camp, we understand that seasonality is everything, especially when it comes to the purchase and sign up cycle for camp registrations. The holidays are a great time to turn leads into registrations, drive more brand awareness for your camps through home visits and marketing tactics and the holidays are one of the best times for brand engagement, since both parents and campers have multiple days off work and school. Below are just a few ways we are ensuring that campers...

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Online Display Advertising For Summer Camps

Posted on November 24, 2014
in Uncategorized
by Nick Middleton
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Online Display advertising, also known as banner ads, was the first type of advertising on the Internet. Sometimes confused with "pop-up" ads, display ads often get a bad rap for being overly annoying or intrusive. Although online display ads are the oldest form of internet advertising, when targeted accurately and efficiently, they are still a great way to reach your target audience at scale. There are many ways you can run online display ads, from self-service through Google to running through a display...

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Sponsored Snapchats are Here!

Posted on November 3, 2014
in Social Tools
by Blake Sunshine
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A few weeks ago Snapchat surprised everyone by running a Sponsored snap in their feed! While camps are really just starting to explore Snapchat, this is a very interesting move toward paid promotion on this platform.     If your camp has been hesitant to try Snapchat, now may be the time to start thinking about it!...

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Video on Facebook: Surpassing YouTube For The First Time

Posted on October 27, 2014
in Uncategorized
by Nick Middleton
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Just less that year after Facebook began testing auto-playing video, they are finally winning in the race against their longtime competitor Google (YouTube), in the amount of desktop video views for the first time, recorded in the month of August. “In the month of August, on desktop viewing, they delivered about a billion more views than YouTube – which is pretty amazing,” co-founder and chairman emeritus Gian Fulgoni reveals to Beet.TV in this video interview. Although, Facebook is still trailing behind You Tube in the amount of...

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Promoted Tweets on Twitter for Summer Camps

Posted on October 20, 2014
in Social Tools
by Blake Sunshine
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A lot of camps have recently been asking me about Promoted Tweets on Twitter. These are essentially just Twitter ads that are promoted to reach a specific target audience. Twitter recently analyzed 200,000 promoted tweets and shared some best practices with the public that I am now sharing with you. 1. Be brief: "Stay under 100 characters per tweet, which Twitter says gets 18% more engagement. For an even more effective campaign, Twitter suggests aiming for three to six Promoted Tweets...

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Facebook Mobile Ad Network for Summer Camps

Posted on October 13, 2014
in Social Strategies
by Blake Sunshine
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For summer camps that are interested in expanding their reach on mobile, the launch of the Facebook Mobile Ad Network could be a huge deal for you all. According to Mashable: "Audience Network, which was first announced in April, allows businesses to use Facebook's ad targeting tools to better serve ads on mobile applications not named Facebook. In one example offered by the social network, Shazam used Audience Network to sell native ads in its own app, including an ad for...

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New Pinterest Analytics for Summer Camps

Posted on October 2, 2014
in Social Tools
by Blake Sunshine
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Last month Pinterest launched brand new analytics for its business customers. The new analytics includes a few awesome additions including audience and website insights. According to Tech Crunch, "At a very high level, the dashboard is designed to provide a quick view into a business’ overall reach on Pinterest. They will be able to at a glance see the number of impressions and views their content got on the platform, as well as how those numbers have trended over time. In...

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