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Online Display Advertising For Summer Camps

Posted on November 24, 2014
in Uncategorized
by Nick Middleton
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Online Display advertising, also known as banner ads, was the first type of advertising on the Internet. Sometimes confused with "pop-up" ads, display ads often get a bad rap for being overly annoying or intrusive. Although online display ads are the oldest form of internet advertising, when targeted accurately and efficiently, they are still a great way to reach your target audience at scale. There are many ways you can run online display ads, from self-service through Google to running through a display...

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Sponsored Snapchats are Here!

Posted on November 3, 2014
in Social Tools
by Blake Sunshine
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A few weeks ago Snapchat surprised everyone by running a Sponsored snap in their feed! While camps are really just starting to explore Snapchat, this is a very interesting move toward paid promotion on this platform.     If your camp has been hesitant to try Snapchat, now may be the time to start thinking about it!...

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Video on Facebook: Surpassing YouTube For The First Time

Posted on October 27, 2014
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by Nick Middleton
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Just less that year after Facebook began testing auto-playing video, they are finally winning in the race against their longtime competitor Google (YouTube), in the amount of desktop video views for the first time, recorded in the month of August. “In the month of August, on desktop viewing, they delivered about a billion more views than YouTube – which is pretty amazing,” co-founder and chairman emeritus Gian Fulgoni reveals to Beet.TV in this video interview. Although, Facebook is still trailing behind You Tube in the amount of...

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Promoted Tweets on Twitter for Summer Camps

Posted on October 20, 2014
in Social Tools
by Blake Sunshine
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A lot of camps have recently been asking me about Promoted Tweets on Twitter. These are essentially just Twitter ads that are promoted to reach a specific target audience. Twitter recently analyzed 200,000 promoted tweets and shared some best practices with the public that I am now sharing with you. 1. Be brief: "Stay under 100 characters per tweet, which Twitter says gets 18% more engagement. For an even more effective campaign, Twitter suggests aiming for three to six Promoted Tweets...

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Facebook Mobile Ad Network for Summer Camps

Posted on October 13, 2014
in Social Strategies
by Blake Sunshine
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For summer camps that are interested in expanding their reach on mobile, the launch of the Facebook Mobile Ad Network could be a huge deal for you all. According to Mashable: "Audience Network, which was first announced in April, allows businesses to use Facebook's ad targeting tools to better serve ads on mobile applications not named Facebook. In one example offered by the social network, Shazam used Audience Network to sell native ads in its own app, including an ad for...

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New Pinterest Analytics for Summer Camps

Posted on October 2, 2014
in Social Tools
by Blake Sunshine
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Last month Pinterest launched brand new analytics for its business customers. The new analytics includes a few awesome additions including audience and website insights. According to Tech Crunch, "At a very high level, the dashboard is designed to provide a quick view into a business’ overall reach on Pinterest. They will be able to at a glance see the number of impressions and views their content got on the platform, as well as how those numbers have trended over time. In...

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Videos Getting a Boost in News Feed

Posted on September 23, 2014
in Social Tools
by Blake Sunshine
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There was a really interesting article in the NY Times a few weeks ago about how Facebook's news feed is giving a huge boost to video. According to the article, "Since June, Facebook, which has about 1.3 billion monthly users worldwide, has served up an average of a billion video views a day, two-thirds of them on mobile devices. About 100 million new videos are uploaded every month. While that is a small fraction of YouTube’s traffic, it is up significantly...

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Using Hyperlapse For Your Camp

Posted on September 15, 2014
in Social Tools
by Nick Middleton
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Last month Instagram introduced Hyperlapse, a new app to capture high-quality time lapse videos even while in motion. After downloading Hyperlapse, it really is a very simple tool to use! There is not need to create an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop! After recording, you simply choose a playback speed and can instantly share your video to Instagram. This new app is a great and easy way share...

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Fall Marketing Plan: Returning Campers

Posted on September 1, 2014
in Social Strategies
by Blake Sunshine
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Now that camp is officially over, it is time to put together a fall marketing plan for your summer camp. One big component of this plan is what message your camp will use to market to returning campers. There are a few ways to do this: 1. Reach Parents- Parents are the ones who are most likely re-enrolling their camper for next summer. Appeal to them with a few different types of messages during your early bird period. A few messages you...

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