Blog

Social Summer Camp: Enrollment Case Study

We are just starting to see results come in from the past year of marketing efforts and the results are looking amazing! Last year this traditional overnight camp had only 67 new campers and this year, with increased web advertising and marketing, they were able to sign up 113 new campers.             2015        2016 Total       281         367 Boys        125         170 Girls       156         197 New          67         113 It addition to increase web advertising and marketing, Social Summer Camp really helped this summer camp refine their follow up process. We...

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What It’s Like to Intern at Social Summer Camp

Written by Social Summer Camp summer intern, Francesca Neely-Dickey Whether you’re looking to score some new marketing skills or just want to gain experience in the field, Social Summer Camp gives a thorough but exciting look into the world of social media marketing. Today I’m sharing a little glimpse of my own experience working here as intern. No Pouring Coffees The stereotype for a lot of internships, especially those at larger agencies, tends to boil down to “you’ll be getting coffee for the...

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Join Our Team: Community Manager Fall Internship

We’re looking for a community manager intern to join us this Fall in Austin! You’ll gain hands-on experience that will prepare you for a future in social media marketing industry. Your days will be filled with content writing, image creation, analytics reporting and paid advertising for summer camps across the country. Community Management Intern This PAID position requires an enthusiastic self-starter that is interested in social media marketing, advertising or public relations. You’ll gain essential skills related to social media, community management and...

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Retargeting on Facebook for Summer Camps

The summer is the perfect time to test out retargeting on Facebook. What is retargeting on Facebook? Facebook retargeting allows you to reach people on Facebook after they have visit your website. This allows you to re-engage customers who have already shown interest when visiting your site. How to start retargeting?  You can install the Facebook pixel on your site that captures all your website traffic, or just certain pages. Then you can run ads to reach those website visitors on Facebook. Where to start?  I...

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Improving your visual content

Visual content marketing and social media go hand in hand. This is especially true for summer camps, where it is so much easier to show rather than tell visitors what a magical day at camp looks like. According to CMO Council 65% of senior marketing executives believe that visuals are the core of how their brand’s story is communicated. With everyone relying on visual content, it’s no longer enough to simply post a photo and hope it garners enough likes....

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Instagram Ads Rolling Out Mobile Banners

Instagram made an interesting announcement that they will be rolling out mobile banners on profiles called "profile taps." According to AdWeek: "Advertisers can measure profile clicks in their campaigns. Photo Illustration: Yuliya Kim; Sources: Instagram Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks...

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Facebook Live Video for Summer Camps

Recently Facebook launched a live video platform. This platform is similar to periscope in that you can broadcast at any time you want directly from your Facebook page. Since this is a new tool for Facebook, they have been giving a lot of distribution (and even a notification) to brands that are using the live video option. If you are headed up to camp or have some exciting summer camp news to share, I definitely recommend trying out this awesome tool!...

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Learnings from Pubcon Austin for Summer Camp

The Social Summer Camp just returned from a fun filled day at Pubcon! Pubcon is an incredible digital marketing conference and our team had a really great time learning about new SEO and SEM tricks for our clients. I'll be sharing a lot more information in the next few weeks regarding our learnings, but there are give quick things I wanted to share that we learned: By 2017, 74% of all internet traffic in will be video- If you aren't already...

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