Blog

Three Re-Enrollment Strategies for Summer Camps Using Social Media

Re-enrollment is in full swing and after an incredible summer the registrations should be rolling in. But what if they aren't? There are three main reasons why re-enrollments may not be rolling in for your summer program: You haven't communicated the benefits of enrolling now well enough to your families You are asking families who didn't enroll until April of last year to enroll again, but in September You aren't reminding families why they can't miss next summer These are all communication issues...

Read More

5 Changes Facebook Made to Your Business Page

You may have noticed a few notable changes on your business page over the summer. Facebook rolled out a number of new features in July, causing the way business pages look, feel and function to be different. Here’s some highlights from those changes: 1. Cover Photos If you designed your cover photo to accommodate for the square where your Facebook profile photo once lived, it’s probably time for an update. Your profile photo no longer sits on the bottom left portion...

Read More

Google Expanded Ads for Summer Camps

Back in April, Google Started testing out an expanded ad unit for AdWords that gave customers twice as much text as previously for their ads. The test fully rolled out in May and now all advertisers have access to fully expanded ads within their account. You can see in the picture below how big of a difference it makes when you have much more text space! You now have 140 characters to get your point across in your advertising. [caption id="attachment_1279" align="aligncenter"...

Read More

Instagram Stories and Business Profiles

Over the summer Instagram made two huge launches that resulted in Instagram stories and business profiles. Now business profiles are something that we have been waiting for a long time to see! Insights on Instagram has been one of the most asked about features and it is finally here. Here are some of the highlights of business profiles: The ability to see insights for your followers and on individual posts The ability to promote an Instagram post directly from your account ...

Read More

Social Summer Camp: Enrollment Case Study

We are just starting to see results come in from the past year of marketing efforts and the results are looking amazing! Last year this traditional overnight camp had only 67 new campers and this year, with increased web advertising and marketing, they were able to sign up 113 new campers.             2015        2016 Total       281         367 Boys        125         170 Girls       156         197 New          67         113 It addition to increase web advertising and marketing, Social Summer Camp really helped this summer camp refine their follow up process. We...

Read More

What It’s Like to Intern at Social Summer Camp

Written by Social Summer Camp summer intern, Francesca Neely-Dickey Whether you’re looking to score some new marketing skills or just want to gain experience in the field, Social Summer Camp gives a thorough but exciting look into the world of social media marketing. Today I’m sharing a little glimpse of my own experience working here as intern. No Pouring Coffees The stereotype for a lot of internships, especially those at larger agencies, tends to boil down to “you’ll be getting coffee for the...

Read More

Join Our Team: Community Manager Fall Internship

We’re looking for a community manager intern to join us this Fall in Austin! You’ll gain hands-on experience that will prepare you for a future in social media marketing industry. Your days will be filled with content writing, image creation, analytics reporting and paid advertising for summer camps across the country. Community Management Intern This PAID position requires an enthusiastic self-starter that is interested in social media marketing, advertising or public relations. You’ll gain essential skills related to social media, community management and...

Read More

Retargeting on Facebook for Summer Camps

The summer is the perfect time to test out retargeting on Facebook. What is retargeting on Facebook? Facebook retargeting allows you to reach people on Facebook after they have visit your website. This allows you to re-engage customers who have already shown interest when visiting your site. How to start retargeting?  You can install the Facebook pixel on your site that captures all your website traffic, or just certain pages. Then you can run ads to reach those website visitors on Facebook. Where to start?  I...

Read More

Improving your visual content

Visual content marketing and social media go hand in hand. This is especially true for summer camps, where it is so much easier to show rather than tell visitors what a magical day at camp looks like. According to CMO Council 65% of senior marketing executives believe that visuals are the core of how their brand’s story is communicated. With everyone relying on visual content, it’s no longer enough to simply post a photo and hope it garners enough likes....

Read More