Ads are Coming to Facebook Live

Does your camp love Facebook Live? I have seen some amazing use cases where camps are using Facebook Live to introduce staff, give a virtual tour of camp or just chat with prospective and current camp families. We’ve enjoyed great live video now, but ads are coming to this fantastic Facebook product.

According to USA Today:

“The company Thursday announced new initiatives to put more TV commercial-style ad breaks in live videos, and will begin testing ad breaks in traditional News Feed videos as well. To try out an ad in your live video, and participate in the revenue, Facebook says you need to have at least 2,000 followers and an audience of at least 300 viewers in a recent live video. But good news for viewers—unlike TV, you won’t see the (up to 20 second) ad until at least 4 minutes into the live video. After that, publishers can take additional ad breaks “after a minimum of 5 minutes between each break,” says Facebook. The ad breaks are only available to U.S. broadcasters, but Facebook says it hopes to expand to additional countries in the future.”

Ads on Facebook live won’t be disruptive to camps, but it is a great thing to know for the future. It could also potentially be a revenue generator for camps who want to include ads in their live videos.

Have you tried Facebook live yet? Will ads in the system bother you?