Blog

Twitter Advertising for Summer Camps

Twitter released its self-serve advertising product to the public in April 2013 in an effort to give more small businesses the opportunity to share their message.   For summer camps Twitter advertising can be a great way to: 1. Make sure your important messages get read - We all know how easy it is to miss a tweet! Camps can promote specific tweets in an effort to make sure that they are reaching their current followers. 2. Target potential parents to drive camp sign-ups...

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How to hire a social media consultant for your summer camp

Hiring a social media consultant for your summer camp can be extremely overwhelming. I get asked all sorts of questions by camps who are unsure of the process and benefits of hiring a consultant. Some common objections I hear are: I already have a marketing associate on staff I have a social media intern who is responsible for this We already use social media We don't want to invest in social media because it does not drive our business results These...

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Creating social content when camp is in session

When camp is in session, you have an opportunity to amplify your messages to campers' friends and family. Take advantage of this increased traffic to your website and social media profiles by checking out the tips below. Recommendations: Post more frequently - Before opening day, we recommend posting once a day to boost excitement in your community. During camp, your community is looking for updates, so you can post up to two times a day on each social account - just...

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