Blog

Marketing your personal brand

Yesterday I wrote about how to cultivate your personal brand as a camp director or assistant director. Today I am going to quickly cover how to promote your personal brand (if you wish!). Like I mentioned in my previous post, having a personal brand in non-negotiable, you have one even if you don't want one. Which is why it always makes sense to think through your goals both short term and long term in regards to your brand. You don't...

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Personal branding for summer camp directors

Each person has their own individual brand that represents how they portray themselves to the world. For a camp director or assistant director, this personal brand can go very far in helping establish their credibility to new and returning parents. Not all directors are going to want to promote their brand (I'll cover marketing your personal brand in my next blog post), but it still is important to actively cultivate your personal brand. The first step for defining your personal...

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Custom Facebook Cover Photo

Having a custom Facebook cover photo is extremely important for your summer camp. This is a great place to show your logo, brand, and general photos of the summer camp experience. It is one of the first things visitors to your Facebook page will see, so you want to make a good impression. Presenting a clean, professional-looking banner across the top of your page could make or break a new camper signup. Below, you can see the cover photo I...

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Implementing the Google Conversion Tracking Pixel

Tracking actions on your summer camp's website is an extremely important part of tracking ROI (return on investment). A few days ago, I wrote about implementing the Facebook Conversion Tracking Pixel. Today, I created this video to help you learn more about implementing the Google Conversion Tracking Pixel on your website. Watch the video below to learn more about why this is an important tool for your camp's success. http://www.youtube.com/watch?v=Rqk1GzdJir4&feature=youtu.be...

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Make your Facebook posts engaging: Content

This is the last post in a series of posts around how to make your Facebook posts more engaging. I have already covered imagery and post type, but today I want to focus more on content. I specifically want to cover the following three questions: What should your posts say? What links should you drive to? Which videos/photos should you promote? It can be tempting to post anything and everything to your summer camp's Facebook page. But you should definitely be selective and only...

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Make your Facebook posts engaging: Post type

The next entry in this series on how to make your Facebook posts more engaging revolves around post type. According to SocialBakers, who looked at over 5,000 Facebook posts in the past year, the most engaging posts on Facebook include photos. However, depending on the kind of content you create, other types of posts can be equally engaging for your summer camp: Photo: As mentioned above, this is the most engaging type of post. Camps have amazing imagery and photo collections, so use...

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Make your Facebook posts engaging: Images

Today, I am starting a short series on how to make your Facebook posts more engaging. The first part of the series is going to cover imagery. Luckily, summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don't perform well on Facebook. Here are five quick tips to make your Facebook images more engaging: 1. Pictures...

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Social media planning sessions

With the summer season winding down, it is time for your camp to hold an annual social media planning session. Here is an example of an agenda for this type of meeting: 1. Complete an audit of current social media activity, tools, and analytics 2. Decide if you are going to hire a social media consultant. Does your program need help? Or are you in a good place with the current staff? 3. Brainstorm your main marketing objectives for next year 4. Set a...

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LinkedIn Ads for Summer Camps

LinkedIn ads recruiting camp counselors always spike a couple of months before camp starts. Recruitment agencies run most of these ads, but camps have the opportunity to run their own ads to recruit the best counselors. Here are a few things to think about when running LinkedIn ads for counselor recruitment: 1. Targeting is key: Most students use LinkedIn specifically to find jobs. Make sure you layer on the best targeting possible to maximize results. For example, if you are a camp in...

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