Personal branding for summer camp directors

Each person has their own individual brand that represents how they portray themselves to the world. For a camp director or assistant director, this personal brand can go very far in helping establish their credibility to new and returning parents. Not all directors are going to want to promote their brand (I’ll cover marketing your personal brand in my next blog post), but it still is important to actively cultivate your personal brand. The first step for defining your personal brand as a camp director is to set goals as follows:

  • Mission for your personal brand- What do you want to accomplish as a camp director? 
  • Short and long term goals– What are the goals of my personal brand in the short term and long term?
  • Personal goals + business goals– How do your personal brand’s goals align or not align with your camp’s business goals

Once you have defined and set your goals you can begin planning for your personal brand by asking yourself the following questions:

  • Who is your audience?
  • Who do you want to influence?
  • What is your brand identity now?
  • What do you want to be known for?
  • How do your current efforts benefit or detract from your personal brand?
  • What are your most valuable skills?

Once you have answered these questions you should have a very basic idea of what you want your personal brand as a camp director to be, and how you can begin to reach those goals. Having a good personal brand as a camp director can be as important as the brand name you have for your camp. Your personal brand gives parents insight into who is going to be leading their children over the summer, and having a strong image can go a long way.