Blog

Creating A Blog For Your Summer Camp

Creating and maintaining a blog for your summer camp is an awesome way to get traffic to your site and increase the overall brand awareness of your camp! If you don't already have a blog for your summer camp, below are some tips to get you started: Blog Content & Posting Tips: Know your audience and ensure that your content is relevant and aligned with their interests Post at least weekly or twice a week, if possible Keep posts brief and use photos that...

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Social Media for Your Industry

I know about 99.9% of my readers are from the Summer Camp industry, but I love figuring out how social media can be used for all industries! I was approached by the father of one of my amazing clients to write a blog post for his Photography blog. If you are looking for social media tips for photography (or any industry), this blog is definitely the place to go. Here is an excerpt from the post: Recently articles have been swirling around...

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Facebook New Right Hand Side Ads

Facebook just announced that Right Hand Side ads will now be different on Facebook. The ads will be bigger and will allow for more creative media design. Newsfeed ads will still be available after the change. Although the new ads will be more expensive, the change will likely be worth it. The new designs are expected to have three times the engagement of the old ads – meaning more people should click through to your website. Here is how the...

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Most-Used Social Networks on Mobile in the U.S.

I'm always encouraging my camps to figure out a strategy for mobile. I found this great chart in Mashable I wanted to share with you all that discusses % of time spend on mobile for certain social networks. It's not surprise that Instagram is almost at 100% (given that they barely have a desktop all), but I love to see how high Pinterest, Twitter and Facebook are too. The chart below from Statista can be found here.   If you haven't figured out...

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Facebook Ad Delivery

I wanted to take a few minutes to share this article from Facebook's FAQ on ad delivery. "Facebook's ad system uses an algorithm that chooses the best ad to display based on a variety of factors, including the historical performance of each ad and their bids. The bid necessary to win our ad auction will fluctuate as our system learns more about your ad based on its actual performance, and as the pool of competing ads changes." Optimize your Page "Make your Page engaging...

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Pulling Instagram Stats

I get asked a lot about pulling Instagram stats for your camp. Right now there are not a lot of tools that allow you to pull Instagram stats, but I do recommend trying Iconosquare. Iconosquare provides you will the following metrics: - Followers - Likes - Comments - Like per piece of media - Lost followers - Top performing content - Tag usage - Post history If you know of any other Instagram metrics sites, please comment below. Until then, I'll be getting my metrics from Iconosquare....

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On Moving Fast

When I worked at Facebook, my favorite motto was "Move Fast." To this day, I still always err on the side of moving fast as opposed to waiting to ship something until it reaches perfection.   Sometimes though, I move so quickly that I forget to share with you all some of the things that are on my mind. This blog post is a combination of all of those things! So here is what's on my mind: 1. The death of organic reach: I...

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Instagram Reaches 200 Million Users

Yesterday Instagram announced that they have reached 200 million users! According to Mashable, "More importantly, 50 million of those users signed up in the last six months, which means Instagram grew by roughly 100% in the last year. The 200-million figure is for monthly active users, Instagram said." This is huge news for Instagram. If your camp is not already heavily using Instagram then they should be! With the incredible growth they are seeing it is definitely the place right now to...

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Twitter Fave People Feature

As Twitter becomes more popular and people start to follow more users, it is easy to miss out on tweets you care about.  A new “Fave People” section has recently been added to Twitter and is being tested by some Android users. This allows you to create lists of your favorite Twitter follows to view their tweets easily, as well as receive notification each time they tweet. This could be beneficial for camps because rather than scrolling through the feed to...

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The end of organic reach on Facebook

I don't want to make it seem like the world is ending. But if your world revolves around organic reach on Facebook, it sort of is. According to Forbes, "Research published today by Social@Ogilvy shows the downward trend of organic reach on Facebook that a post published on a brand page can expect. From 16% of followers of a brand page being shown a piece of content in 2012, the percentage of organic reach has dropped to roughly 6% in February 2014 for...

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