Major Changes to Facebook News Feed
Last week, Facebook announced some major changes coming to News Feed in January of 2015! To be sure that your camp is ready for these changes we wanted to highlight exactly what is changing and how to be ready for it:
What changes will be occurring?
As noted in this Facebook blog post, starting in 2015 Facebook will now show less of the page posts that are too promotional or push people to perform a certain action. After research and feedback, Facebook has discovered that users want to see less of the promotional posts and more of the unique and creative content from the brands and pages they follow. Some of the types of posts that tend to to feel too promotional are:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
How can your camp be ready for this change?
At Social Summer Camp it’s important that organic content is fresh, diverse and uniquely appealing to all fans. When creating content for your camp in 2015, be sure to create more content that is fresh, inspires engagement and is uniquely appealing among your fan base. Promotional posts and posts that contain clear call to actions, will strictly be saved for online advertising campaigns.
Overall, this is a great start to clearing out some of the more promotional and spammy posts that are on Facebook and is going to make Facebook a more engaging and creative place for your brand.
Have questions about these changes and want to know how your camp can be ready for them? Contact firstname.lastname@example.org to learn more!
This blog post was written by Social Summer Camp Contributor, Alyssa Allen