Top Social Media Demographics and Tips For Your Brand’s Success

Written by Social Summer Camp intern, Breanna Salinas

The emergence of social media has developed an instantaneous way to network and connect with people all around the globe. In the last decade, social media has dramatically impacted the way people engage with one another. It has also become an essential way to stay up to date with news, businesses and the people around you.

In 2017, social media consists of hundreds of different platforms that serve the same, yet different purpose. Ultimately, we use social media to deliver and receive messages and services to each other. This is precisely why marketing on social networks can be the key to a brand’s success.

From Facebook to Instagram, a brand can receive exposure by highlighting and showcasing their services or products… but what platforms should your business be on? Before scattering your marketing budget on every existing social network, you will have to think about your target audience’s is, which social platforms they are already on and your ultimate goal.

Below is an infographic that highlights the demographics, user characteristics and statistics that can help provide direction to your marketing plan on four of the top social media platforms. Becoming active on the platform that is right for your business can help you reach your target audience, increase sales and grow a loyal consumer base.


social media demographics

As shown above, each platform caters to a unique purpose, audience and interest. You don’t need to be on every platform out there, you just need to be on the right ones.