Blog

Moderating Social Media and Digital Trolls

Social media has created giant platforms for users to say what they want to whomever they want, creating a major issue for social media companies and users. Social media companies want to create a pleasant online environment for users, yet also want to be seen as upholding the American value of free speech. For years, there have been concerns over the open-forum, wild-west environment on the internet, but recently, calls for blocking certain kinds of speech on social media have...

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Influencer Marketing: The Future of Marketing

Social influence now has monetary and marketing value thanks to influencers, a budding form of social media marketing. Influencer marketing involves endorsements from influencers, people and organizations with an expert level of knowledge and/or social influence in their respective fields. It is most associated with Instagram, although influencers exist on Twitter, Youtube, Facebook and even TikTok.  According to some estimates, Americans see between 3,000-5,000 advertisements per day. It is the recommendations from influencers that help some social media users find products...

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How to Stay Away From Copyright Infringement

It may be engaging and fun to add the newest, hottest song to a video to welcome back campers; however, it is likely that the video will be flagged for copyright infringement and you will face some consequences. Copyright infringement is the act of violating any of a copyright owner’s exclusive rights granted by the federal Copyright Act. Copyright was created to protect the work of artists and creatives so that they can have legal recourse when someone uses their...

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Facebook’s Organic Reach Change… What’s Really Happening?

The new year brought extreme changes to Facebook’s algorithm that frightened many brands and marketers on social media. According to many, Facebook’s update allegedly could result in a decline in reach for organic posts made by brands or companies on Facebook. Don’t you overwhelm yourself, let’s be clear here: This news isn’t really new and nothing is really changing. Facebook has been changing their algorithm quite frequently for years now and we have already seen changes similar to this before. In...

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Staying Relevant on Facebook After Big Changes

As we see Facebook making big changes to their algorithm these next few months, we are looking for new ways to make content interesting and relevant to the audience for success on the platform. Adam Mosseri, Head of News Feed at Facebook, describes that Facebook will be focusing on content with “meaningful interactions”. This means that marketers should be able to adapt to changes and create content that will encourage engagement and conversation. Here are some tips to consider when...

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Predicting Social Media Trends for 2018

In the past year, we saw a number of trends and consistencies throughout several social platforms that only has us wondering what’s to come in 2018! From the rise in “stories” on Instagram, to the expansion of live streaming on Facebook, to the increase in character limit on Twitter, all social media platforms have marketers at the tips of their toes, trying to adapt and stay on top of their online game. As 2018 begins, we can only hope to see...

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Big Changes Coming to Social Media’s Biggest Platform

  Written by Social Summer Camp intern, Breanna Salinas. Facebook recently announced big changes coming to user’s news feed after taking feedback from their consumers. An outline of the major changes we’ll be seeing: Facebook’s news feed will favor users friends and family’s content over brand and publishers content. Last Thursday, Mark Zuckerberg shared a message with the Facebook community announcing the reasoning behind this change. Through feedback from the community, Zuckerberg learned that they were feeling overwhelmed with content from businesses,...

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5 Ways To Use Instagram Stories Highlight Feature for Your Camp

Written by Social Summer Camp intern, Breanna Salinas. How to Utilize Instagram Stories Highlights for Your Camp Instagram’s newest update is here and it’s more innovative than ever! Last month Instagram released its newest features: Instagram Stories Highlights and Stories Archive. The new update now gives users the ability to post Instagram Stories that do not expire and will archive the stories so the content is not lost forever. Instagram Stories Highlights, or your permanent stories, will exist in a new section directly...

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How to Keep Your Content Feeling Fresh Each Social Media Platform

Written by Social Summer Camp intern, Breanna Salinas. In the world of marketing, social media is a huge platform that many brands, companies and organizations use to help promote their services or products to attract consumers. Successful accounts are able to deliver content that makes their followers engaged. Your social media relevancy relies heavily on your content. The most challenging obstacle for planning a social media strategy is making content appropriate for its platform. It can be difficult to make sure your...

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Give the Gift of Camp This Holiday Season – The Perfect Gift and Campaign

Written by Social Summer Camp intern, Breanna Salinas. What does the holiday season mean to you? For some, it means the time of year to guess what presents are hidden in the pile of wrapped gifts or just another vacation from school. For many, it’s the time to reflect and give back to their families, friends or communities. With the holiday season quickly approaching, it's easy to get overwhelmed with holiday parties, decorating homes or finding the perfect gifts for friends...

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