Signing Up New Campers: A Social Summer Camp Case Study
Our number one focus at Social Summer Camp is helping our customers sign up new campers. Today I am so excited to present some anonymous results from one of our clients. All of their leads came directly from Facebook Ads and Google AdWords. This camp was able to sign up 9 families at a cost per customer of just over $1,000.
These are fantastic results for camps, who have a lifetime value of MUCH larger than $1,000 a camper. If you aren’t using advertising to drive new campers, now is the time. If you think word of mouth is your best marketing tool, now is the time to expand that word of mouth into measurable results!