Google Customer Match for Summer Camps
Most of my Summer Camp clients have been using Facebook Custom Audiences for quite some time. This allows you to upload a customer list to Facebook and target an ad toward them. While this has been very successful on Facebook, you can actually use this same technique on Google as well.
According to Google: “Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From there, you can build campaigns and ads specifically designed to reach your audience. Users can control the ads they see, including Customer Match ads, by opting out of personalized ads or by muting or blocking ads from individual advertisers through Google Ads Settings.”
In exciting news, Google can often time match even more email addresses than Facebook can! That is huge for us for a few reasons:
1. We can provide a great custom ad experience to leads on our summer camp’s list
2. We can exclude current customers from our advertising
3. We can find similar audiences to reach new people
Is your Summer Camp using Google’s Customer Match yet?