Facebook Lead Form Ads Available on Desktop

I wrote about the Facebook Lead Form Ad last week and about how AWESOME of a tool it is for summer camps! Well good news…the ad format is now available on desktop in addition to mobile!

According to MarketingLand: “Facebook lead ads launched in October to make it easy for users easily fill out lead forms with their Facebook account information with a couple of taps on their smartphones. Now, Facebook is making the format available on desktop, as well.”

Facebook also launched two more features:

1. Carousel Ad Formats- You can now use up to five images in your lead form ad!

2. Context Card- You can now tell customers a little bit more about your service before the lead form. This is especially nice for summer camps who sell a slightly more unique product!

If you aren’t using Lead Form Ads now is definitely the time to start!