Blog

More Social Media Content Does Not Equal Better

Anyone who has ever been a client of Social Summer Camp knows that we recommend daily posting on social media during the summer. The reason we recommend daily posting is because of 1) increased attention on our social media pages and 2) the quality of content available during the summer. However, I've noticed a trend recently where camps are posting 3, 4 or sometimes even up to 5 times a day on their social media accounts during the summer. The...

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Instagram Aims at YouTube: IGTV

Today Instagram announced a brand new app for watching long-form video on Instagram called IGTV. Videos posted to Instagram have long been limited to only 60-seconds, which means that most users still rely on YouTube for long-form video. Now you will be able to upload hour long videos to IGTV. Things that make this app unique are: Videos are full screen and vertical- Most people prefer watching content the same way they hold their phone, so this is a nice addition. ...

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Testing Out Dynamic Creative for Facebook Ads

When creating Facebook ads it can be very tempting to only include a few different photos or text variations. However, testing different creative is the key to a successful ad campaign, which is why it is so exciting that Facebook has launched dynamic creative. According to Facebook: "Dynamic creative accepts the basic components of a Facebook ad and automatically explores a series of ad variants based on these components. The system converges on creative components that deliver the most efficient results...

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As Snapchat’s Losses Continue to Climb, Instagram’s Stories Soar

Last November, Instagram launched Stories, a feature that closely resembled the photo and video sharing application Snapchat. Since then, Snapchat has experienced a decline in daily users and engagement. This has led many to believe that the relatively new Instagram feature encouraged users to stay on the application instead of using Snapchat for their temporary video and photo postings. What might have caused this shift from Snapchat to Instagram Stories? First, Instagram users are much easier to locate than Snapchat users. If...

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Quick Tips for Phone Call Follow Up

Phone follow up is absolutely crucial for summer camps reaching out to prospective families. We have included some of our favorite follow up tips below. Phone Call Follow Up Quick Tips: Avoid the opening statement blunder: “I was calling to follow up on your info request.” “I am calling to see if you had any questions.’ “I just wanted to make sure you got my e-mail.” “The reason for my follow up was to see if you had come to a...

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Learnings from Pubcon Austin for Summer Camp

The Social Summer Camp just returned from a fun filled day at Pubcon! Pubcon is an incredible digital marketing conference and our team had a really great time learning about new SEO and SEM tricks for our clients. I'll be sharing a lot more information in the next few weeks regarding our learnings, but there are give quick things I wanted to share that we learned: By 2017, 74% of all internet traffic in will be video- If you aren't already...

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Updates to Facebook Lead Form Ad

Facebook Lead Form Ads have been an incredible marketing solution for summer camps and this past week Facebook made some really useful changes. These changes should help make these ads even more powerful. According to Facebook you can now:  Save time with duplicate forms "In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns. For example, if an advertiser is running a global lead ad campaign that requires specific...

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Facebook Lead Form Ad for Summer Camps

Recently Facebook launched a brand new ad unit called a Facebook Lead Form Ad. It is fantastic for recruiting on Facebook because it requires no custom measurement. According to Facebook: "When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps:...

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