One of the most exciting advertising updates from this Summer has been the launch of Facebook's Carousel Ad Unit! This is a great ad unit for summer camps who have a goal of driving traffic to their website. The ad unit lets you showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website. I especially love this ad unit for camp's who are advertising multiple objectives of "types" of camps. You can...
Read MoreThis is sort of a silly update, but I want to always keep you informed on what is hip in social media! :) You can now post GIFs to Facebook and they will show up both on desktop and mobile! Even though GIF links currently only work on personal profiles and not on pages, I am sure it is only a matter of time before you can use them on your page as well. Not sure what a GIF is? Take a...
Read MoreIf you are a Facebook marketer, you are always trying to remember the best image size and dimensions for Facebook! Luckily Jon Loomer (a fantastic Facebook marketer) made this handy guide for us that includes all of them. I've also embedded the guide below for easy access. Courtesy of: JonLoomer.com...
Read MoreAdvertising is such an incredible way to spread the benefits of summer camp to people all over the world. Unfortunately, we have limitations in the advertising world as to who we can reach with our messages. Even for some of the richest people in the world, reliable internet access is often not available due to infrastructure in their countries. Facebook is working to give internet access to everyone all over the world in a move I think could significantly impact...
Read MoreThis is a post from the Social Summer Camp blog archives that I find to still be VERY relevant today. One of the most successful ways for camps to market is through email. I happen to love email marketing, especially if like most camps you already have a list of parents and campers who have opted-in to receiving your newsletters and updates. That being said, I am definitely concerned about email marketing open rates and how camp email marketing has become less...
Read MoreUsing the right image for your Facebook ads is really important! It is one of the most important levers you can pull in making sure that your ads reach more people and perform well. Luckily summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don’t perform well on Facebook. Here are five quick tips to make...
Read MoreSummer Camps typically hire Social Summer Camp for our Facebook advertising expertise (I did work for Facebook for three years after all), but let me tell you...
Read MoreJust less that year after Facebook began testing auto-playing video, they are finally winning in the race against their longtime competitor Google (YouTube), in the amount of desktop video views for the first time, recorded in the month of August. “In the month of August, on desktop viewing, they delivered about a billion more views than YouTube – which is pretty amazing,” co-founder and chairman emeritus Gian Fulgoni reveals to Beet.TV in this video interview. Although, Facebook is still trailing behind You Tube in the amount of...
Read MoreA lot of camps have recently been asking me about Promoted Tweets on Twitter. These are essentially just Twitter ads that are promoted to reach a specific target audience. Twitter recently analyzed 200,000 promoted tweets and shared some best practices with the public that I am now sharing with you. 1. Be brief: "Stay under 100 characters per tweet, which Twitter says gets 18% more engagement. For an even more effective campaign, Twitter suggests aiming for three to six Promoted Tweets...
Read MoreFor summer camps that are interested in expanding their reach on mobile, the launch of the Facebook Mobile Ad Network could be a huge deal for you all. According to Mashable: "Audience Network, which was first announced in April, allows businesses to use Facebook's ad targeting tools to better serve ads on mobile applications not named Facebook. In one example offered by the social network, Shazam used Audience Network to sell native ads in its own app, including an ad for...
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