Facebook Carousel Ads
One of the most exciting advertising updates from this Summer has been the launch of Facebook’s Carousel Ad Unit! This is a great ad unit for summer camps who have a goal of driving traffic to their website. The ad unit lets you showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website.
I especially love this ad unit for camp’s who are advertising multiple objectives of “types” of camps. You can display great activities, facilities, directors and more all within one ad unit! It’s also extremely visually appealing in the News Feed (both desktop and mobile).
According to Facebook: Advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. WOW! If your camp hasn’t tried a Carousel Ad yet, now is definitely the time!