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Now that camp is officially over, it is time to put together a fall marketing plan for your summer camp. One big component of this plan is what message your camp will use to market to returning campers. There are a few ways to do this: 1. Reach Parents- Parents are the ones who are most likely re-enrolling their camper for next summer. Appeal to them with a few different types of messages during your early bird period. A few messages you...

Snapchat Still More Popular

Posted on August 25, 2014

in Social Tools

There was a really interesting article in Mashable last week about how Snapchat is still more popular with teens than Facebook. "The study found that while 70% of college students report posting on Snapchat at least once a day, only 11% report posting on Facebook with the same frequency." The study was organized by Sumpto, a New York-based marketing company. As your camp begins their fall marketing, this is something really interesting to keep in mind. Should your camp be actively using Snapchat? If...

Using New Camp Photos

Posted on August 18, 2014

It's amazing how many new photos camps have collected this summer! From special events, activities, smiling faces and more...

Promoting Videos on Social Media

Posted on August 11, 2014

Now that camp is almost over, it is time to take a look at all of your digital assets from the summer. One of the most important assets to look at is your camp videos. Whether you had a professional videographer or not, you will want to take an inventory of the videos you have. Once you have the inventory taken care of, upload all of your relevant videos to YouTube or Vimeo (whichever your camp uses). Once they are uploaded,...

Fall Planning: Social Media for Summer Camps

Posted on July 23, 2014

It's hard to believe we are over half way through the summer! Some camps in the South and Southwest are already wrapping up their sessions. Camps up North are finishing up their Visiting Days and settling in for another month of Camp. Even though during camp can be very hectic, you should try and set aside some time for Fall Planning. This is what I recommend so that it isn't too overwhelming. 1. Spend 1 hour writing 30 days of content...

Facebook Tests Related Videos

Posted on July 10, 2014

in Uncategorized

by Nick Middleton

Facebook is testing a new "related videos" feature that surfaces similar videos after you finish watching one in your mobile News Feed, similar to You Tube recommended videos. This is a new feature that's currently being tested on mobile to help users discover more videos they may be interested in, noted in a recent article published by Mashable. In June, Facebook announced that users who regularly watch videos on the platform will see even more videos in their News Feed, and even made tweaks to the news feed algorithm in order...

Avoiding Copyrighted Music for your Camp Videos

Posted on July 7, 2014