Blog

Lead Form Ads Come to Instagram

If you have been a loyal Facebook Lead Form Ad user like we have, today brings great news! Lead Form Ads are now available on Instagram. You create the ad similar to a Facebook Lead Form Ad, but now you will want to select the placement of "Instagram" when you edit the placements. Here is the official news from Facebook: "Lead ads are now available on Instagram, a popular mobile app used by more than 600 million people each month. 60% of...

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Ads are Coming to Facebook Live

Does your camp love Facebook Live? I have seen some amazing use cases where camps are using Facebook Live to introduce staff, give a virtual tour of camp or just chat with prospective and current camp families. We've enjoyed great live video now, but ads are coming to this fantastic Facebook product. According to USA Today: "The company Thursday announced new initiatives to put more TV commercial-style ad breaks in live videos, and will begin testing ad breaks in traditional News Feed...

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Share Multiple Photos in One Instagram Post

If you have every felt like you might be over-posting on Instagram, this update will be very helpful for you! According to Instagram: "Starting today, you can share multiple photos and videos in one post on Instagram.With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all." When you upload a...

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Saving Our Summer Camp Clients Money

A lot of people think that when you hire a camp consultant you are going to spend a lot of money. While this may be true (you do spend money on ads and consulting), I've found that most of my clients do end up saving money in some way or another while working with Social Summer Camp. Recently, I took on a new client who was running AdWords by himself. He hired us because he wanted to be more efficient with...

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5 Changes Facebook Made to Your Business Page

You may have noticed a few notable changes on your business page over the summer. Facebook rolled out a number of new features in July, causing the way business pages look, feel and function to be different. Here’s some highlights from those changes: 1. Cover Photos If you designed your cover photo to accommodate for the square where your Facebook profile photo once lived, it’s probably time for an update. Your profile photo no longer sits on the bottom left portion...

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Google Expanded Ads for Summer Camps

Back in April, Google Started testing out an expanded ad unit for AdWords that gave customers twice as much text as previously for their ads. The test fully rolled out in May and now all advertisers have access to fully expanded ads within their account. You can see in the picture below how big of a difference it makes when you have much more text space! You now have 140 characters to get your point across in your advertising. [caption id="attachment_1279" align="aligncenter"...

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Social Summer Camp: Enrollment Case Study

We are just starting to see results come in from the past year of marketing efforts and the results are looking amazing! Last year this traditional overnight camp had only 67 new campers and this year, with increased web advertising and marketing, they were able to sign up 113 new campers.             2015        2016 Total       281         367 Boys        125         170 Girls       156         197 New          67         113 It addition to increase web advertising and marketing, Social Summer Camp really helped this summer camp refine their follow up process. We...

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What It’s Like to Intern at Social Summer Camp

Written by Social Summer Camp summer intern, Francesca Neely-Dickey Whether you’re looking to score some new marketing skills or just want to gain experience in the field, Social Summer Camp gives a thorough but exciting look into the world of social media marketing. Today I’m sharing a little glimpse of my own experience working here as intern. No Pouring Coffees The stereotype for a lot of internships, especially those at larger agencies, tends to boil down to “you’ll be getting coffee for the...

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Retargeting on Facebook for Summer Camps

The summer is the perfect time to test out retargeting on Facebook. What is retargeting on Facebook? Facebook retargeting allows you to reach people on Facebook after they have visit your website. This allows you to re-engage customers who have already shown interest when visiting your site. How to start retargeting?  You can install the Facebook pixel on your site that captures all your website traffic, or just certain pages. Then you can run ads to reach those website visitors on Facebook. Where to start?  I...

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