Blog

Social Media for Summer Camps During the Summer

I've said it before and I'll say it again: the summer is the best time to market your summer camp. If you have ever wondered when the best time to start a social media program is, the answer is right now! Here are some of the benefits of marketing during the summer: 1. You have a large audience- Parents, friends, aunts and uncles are all online looking for information about what their camper is up to! This is your best chance...

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Spreading The Word of Summer Camp All Over The World

Advertising is such an incredible way to spread the benefits of summer camp to people all over the world. Unfortunately, we have limitations in the advertising world as to who we can reach with our messages. Even for some of the richest people in the world, reliable internet access is often not available due to infrastructure in their countries. Facebook is working to give internet access to everyone all over the world in a move I think could significantly impact...

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Email Open Rate Versus Social Media Open Rate

This is a post from the Social Summer Camp blog archives that I find to still be VERY relevant today.  One of the most successful ways for camps to market is through email. I happen to love email marketing, especially if like most camps you already have a list of parents and campers who have opted-in to receiving your newsletters and updates. That being said, I am definitely concerned about email marketing open rates and how camp email marketing has become less...

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Using the right image for your Facebook ads

Using the right image for your Facebook ads is really important! It is one of the most important levers you can pull in making sure that your ads reach more people and perform well. Luckily summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don’t perform well on Facebook. Here are five quick tips to make...

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Faceboook has over 200 million active advertisers

Facebook announced yesterday that they have over 200 million active advertisers. Are you one of them? Facebook ads are extremely effective in reaching your target audience of moms who are looking for great summer programs for their children. I don’t think many people realize that there is a very specific formula for setting up a successful Facebook ad. The reason that most people don’t realize this is because Facebook makes it very difficult to actually set up a successful ad. I...

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Marketing Social Video

I recently presented the below slides on Marketing Social Video. If your camp is looking to run video ads to promote your camp videos, this is a great resource for you. The top five takeaways from the presentation were: 1. Take a video inventory and plan for what you want to have 2. Figure out who you want to see your videos 3. Pick platforms to promote based on your audience 4. Promote your video 5. Measure your success on each platform...

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Where are Summer Camps Spending their Advertising Budgets?

I recently did a survey of 50+ camps on where they are spending their advertising budgets. The results were really interesting and I'll be sharing them below: Where are you spending your advertising budget? What is your top performing ad platform?    What is your worst performing ad platform? Does this align with what you expected camps were spending their budgets on? There were definitely a few surprises for me (like the amount spent on direct mail and print) and some no-brainers for me (many...

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Slides from CampMinder Camp

If you saw me present at CampMinder Camp and would like a copy of the slides presented, please email me: blake@socialsummercamp.com. Thank you to everyone who attending my presentations. I really enjoyed meeting you all. If you would like to subscribe to my newsletter, click here.  ...

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Tumblr: An opportunity for summer camps in 2015

I really think that Tumblr will be a huge opportunity for camps in 2015. To give you an idea of some Tumblr blogs that are very popular, here are the top 25 viral Tumblrs from the year. Tumblr is dominated by a younger, female audience, which makes it perfect for a lot of summer camp's target audiences. From their webpage: "Tumblr has over 200 million blogs to date. Tumblr was one of the fastest growing platforms in 2014. Its audience is 51% female and 55% between the...

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