Snapchat Still More Popular

There was a really interesting article in Mashable last week about how Snapchat is still more popular with teens than Facebook.

The study found that while 70% of college students report posting on Snapchat at least once a day, only 11% report posting on Facebook with the same frequency.” 

The study was organized by Sumpto, a New York-based marketing company. 

As your camp begins their fall marketing, this is something really interesting to keep in mind. Should your camp be actively using Snapchat? If they are targeting teens…maybe you should be!