A few weeks ago Snapchat surprised everyone by running a Sponsored snap in their feed! While camps are really just starting to explore Snapchat, this is a very interesting move toward paid promotion on this platform. If your camp has been hesitant to try Snapchat, now may be the time to start thinking about it!...
Read MoreThere was a really interesting article in Mashable last week about how Snapchat is still more popular with teens than Facebook. "The study found that while 70% of college students report posting on Snapchat at least once a day, only 11% report posting on Facebook with the same frequency." The study was organized by Sumpto, a New York-based marketing company. As your camp begins their fall marketing, this is something really interesting to keep in mind. Should your camp be actively using Snapchat? If...
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