Snapchat Still More Popular
There was a really interesting article in Mashable last week about how Snapchat is still more popular with teens than Facebook. "The study found that while 70% of college students report posting on Snapchat at least once a day, only 11% report posting on Facebook with the same frequency." The study was organized by Sumpto, a New York-based marketing company. As your camp begins their fall marketing, this is something really interesting to keep in mind. Should your camp be actively using Snapchat? If...
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