Facebook has finally accepted Gifs with open arms! After years of refusing to let the animated photos be featured on the platform we can finally share Gifs in your status or on a friend’s page. Now they are upping the Gif game and letting some marketers include Gifs in ads and Page posts. For the Gif-newbies, a Gif is an animated image on a video like loop. They are very popular on the social network Tumblr and in listicles featured on...
Read MoreUsing the right image for your Facebook ads is really important! It is one of the most important levers you can pull in making sure that your ads reach more people and perform well. Luckily summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don’t perform well on Facebook. Here are five quick tips to make...
Read MoreFacebook announced yesterday that they have over 200 million active advertisers. Are you one of them? Facebook ads are extremely effective in reaching your target audience of moms who are looking for great summer programs for their children. I don’t think many people realize that there is a very specific formula for setting up a successful Facebook ad. The reason that most people don’t realize this is because Facebook makes it very difficult to actually set up a successful ad. I...
Read MoreSummer Camps typically hire Social Summer Camp for our Facebook advertising expertise (I did work for Facebook for three years after all), but let me tell you...
Read MoreFacebook is testing a new "related videos" feature that surfaces similar videos after you finish watching one in your mobile News Feed, similar to You Tube recommended videos. This is a new feature that's currently being tested on mobile to help users discover more videos they may be interested in, noted in a recent article published by Mashable. In June, Facebook announced that users who regularly watch videos on the platform will see even more videos in their News Feed, and even made tweaks to the news feed algorithm in order...
Read MoreI wanted to take a few minutes to share this article from Facebook's FAQ on ad delivery. "Facebook's ad system uses an algorithm that chooses the best ad to display based on a variety of factors, including the historical performance of each ad and their bids. The bid necessary to win our ad auction will fluctuate as our system learns more about your ad based on its actual performance, and as the pool of competing ads changes." Optimize your Page "Make your Page engaging...
Read MoreFacebook just announced that they are buying WhatsApp for $16B!!! According to Facebook, "WhatsApp has over 450M MAUs, with 70% of those active each day. In a staggering comparison, Facebook also notes that the messaging volume of WhatsApp approaches the SMS volume of the entire global telecom industry — and that it’s adding 1M users a day." So what does this mean for camps?? There is definitely a shift going on where messaging is becoming an important part of daily life. Right...
Read MoreLast week I wrote about the five levers you can use to improve your Facebook ads. I wanted to go more in-depth regarding Facebook ad placement, which is one of the most important levers you can pull. Facebook ads can be placed in the following: - All of Facebook (right hand side, news feed, mobile and desktop) - News feed (desktop and mobile) - News feed (desktop only) - News feed (mobile only) - Desktop only (right hand side and news feed) For all mobile placements...
Read MoreI presented a webinar a few weeks ago with Travis Allison on Facebook secrets for summer camp marketing. I wanted to elaborate a little on some of the things I chatted about there and provide more information for you, my loyal blog readers. One of the most important things I discussed were the five levers you can pull to improve your Facebook ads. Here are the questions I like to ask myself for each lever when I am running my ads. 1....
Read MoreI've written a lot in the past about how to use Facebook ads and how to track conversions on Facebook using their conversion tracking pixel. Still almost daily I get asked why any camp would want to run Facebook ads, so I decided to write up a few quick notes. Remember that I worked at Facebook for almost three years before starting Social Summer Camp, so I feel pretty confident in the following reasons that Facebook ads really work for...
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