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Today, I am starting a short series on how to make your Facebook posts more engaging. The first part of the series is going to cover imagery. Luckily, summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don't perform well on Facebook. Here are five quick tips to make your Facebook images more engaging: 1. Pictures...

Facebook insights for your Facebook page

Posted on July 23, 2013

Almost every summer camp has a Facebook page and it is extremely important to take advantage of the insights that Facebook provides you to grow and optimize your page. I am going to quickly walk you through my page's insights so you can see what metrics are important to track. On the main page of Facebook insights there are three panels available: page likes, post reach and engagement. The most important of these three to take a deeper look at is post...

How-to set up Facebook ads for summer camps

Posted on July 22, 2013

Watch this video to learn more about how to set up Facebook ads for your summer camp. Email blake@socialsummercamp.com with any questions! http://www.youtube.com/watch?v=OUhPxqDUImQ&feature=youtu.be...

How often should you update parents during camp and where?

Posted on July 19, 2013

in Social Strategies

During camp it is absolutely imperative for camps to keep their parents and community updated, but it can certainly become a daunting task when you have to update your internal camp software (campminder, bunk1, etc.), Facebook, Twitter, Instagram, YouTube and the list goes on. I've posted before about how to best create content during camp, but I wanted to share a few additional tips on how much you should be updating your social entities. 1. Update twice a day, collect content...

Facebook Ad Targeting for Summer Camps

Posted on July 11, 2013