Make your Facebook posts engaging: Images
Today, I am starting a short series on how to make your Facebook posts more engaging. The first part of the series is going to cover imagery. Luckily, summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don’t perform well on Facebook. Here are five quick tips to make your Facebook images more engaging:
1. Pictures of people perform better than pictures of products or scenery
2. Avoid images with any text (or only use small amounts of text)
3. Use bright, eye-catching images
4. Use photos that define the camp experience
5. Re-size your photos to at least 168×128 and use a 16:9 aspect ratio
If you follow these quick tips, you will have engaging and interesting images for all of your Facebook posts. Read the other posts in this series about post type and content. Email blake (at) socialsummercamp (dot) com if you have any questions!