Blog

Influencer Marketing: The Future of Marketing

Social influence now has monetary and marketing value thanks to influencers, a budding form of social media marketing. Influencer marketing involves endorsements from influencers, people and organizations with an expert level of knowledge and/or social influence in their respective fields. It is most associated with Instagram, although influencers exist on Twitter, Youtube, Facebook and even TikTok.  According to some estimates, Americans see between 3,000-5,000 advertisements per day. It is the recommendations from influencers that help some social media users find products...

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Changes Are Coming to Facebook’s Mobile Ads

In just a few weeks Facebook is changing the text and aspect ratios for ads on its Mobile News Feed. The updates roll out on August 19, 2019, and aim to “match the look and feel of the new Facebook design introduced earlier this year.” This may seem like just another of the hundreds of updates Facebook rolls out annually, but these changes are important for online advertisers to understand and embrace. There are a few key changes to the...

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Advertising During The Summer for Summer Camps

Many camps stop advertising during the summer. I've written in detail before about why you shouldn't do that, but if you camp decides to try out during summer advertising below is a great plan to follow: Promote your best content to friends of fans With daily posting during the summer you should have a lot of new content coming out! Use this content and promote it to your friends of current fans in target zip codes. We want potential customers...

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Saving Our Summer Camp Clients Money

A lot of people think that when you hire a camp consultant you are going to spend a lot of money. While this may be true (you do spend money on ads and consulting), I've found that most of my clients do end up saving money in some way or another while working with Social Summer Camp. Recently, I took on a new client who was running AdWords by himself. He hired us because he wanted to be more efficient with...

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It’s hard to believe summer is almost here!

Ever since I started Social Summer Camp, I've been baffled at how summer camps focus on marketing and recruiting all winter and spring long, only to completely stop marketing when summer starts. This isn't just bad business, this is a crucial mistake! Summer is THE most important marketing time of the year. During this time we have an amazing opportunity to amplify your message to the friends and family of your campers and significantly grow word of mouth. What we do in...

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Marketing Social Video

I recently presented the below slides on Marketing Social Video. If your camp is looking to run video ads to promote your camp videos, this is a great resource for you. The top five takeaways from the presentation were: 1. Take a video inventory and plan for what you want to have 2. Figure out who you want to see your videos 3. Pick platforms to promote based on your audience 4. Promote your video 5. Measure your success on each platform...

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Where are Summer Camps Spending their Advertising Budgets?

I recently did a survey of 50+ camps on where they are spending their advertising budgets. The results were really interesting and I'll be sharing them below: Where are you spending your advertising budget? What is your top performing ad platform?    What is your worst performing ad platform? Does this align with what you expected camps were spending their budgets on? There were definitely a few surprises for me (like the amount spent on direct mail and print) and some no-brainers for me (many...

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Come see me at the Tri-State CAMP Conference!

I'm finishing off the camp conference circuit with one last stop at the Tri-State CAMP Conference! If you are around please come see me present Thursday, March 20th at 10am. Here is what I will be talking about, "Are you tired of putting time, money and effort into your social media program with no clear cut results? Do you suspect that social media could become a powerful part of your camper recruiting efforts, but have not yet found the right tools...

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