Blog

Changes Are Coming to Facebook’s Mobile Ads

In just a few weeks Facebook is changing the text and aspect ratios for ads on its Mobile News Feed. The updates roll out on August 19, 2019, and aim to “match the look and feel of the new Facebook design introduced earlier this year.” This may seem like just another of the hundreds of updates Facebook rolls out annually, but these changes are important for online advertisers to understand and embrace. There are a few key changes to the...

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Saving Our Summer Camp Clients Money

A lot of people think that when you hire a camp consultant you are going to spend a lot of money. While this may be true (you do spend money on ads and consulting), I've found that most of my clients do end up saving money in some way or another while working with Social Summer Camp. Recently, I took on a new client who was running AdWords by himself. He hired us because he wanted to be more efficient with...

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It’s hard to believe summer is almost here!

Ever since I started Social Summer Camp, I've been baffled at how summer camps focus on marketing and recruiting all winter and spring long, only to completely stop marketing when summer starts. This isn't just bad business, this is a crucial mistake! Summer is THE most important marketing time of the year. During this time we have an amazing opportunity to amplify your message to the friends and family of your campers and significantly grow word of mouth. What we do in...

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Where are Summer Camps Spending their Advertising Budgets?

I recently did a survey of 50+ camps on where they are spending their advertising budgets. The results were really interesting and I'll be sharing them below: Where are you spending your advertising budget? What is your top performing ad platform?    What is your worst performing ad platform? Does this align with what you expected camps were spending their budgets on? There were definitely a few surprises for me (like the amount spent on direct mail and print) and some no-brainers for me (many...

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Pinterest Introduces Topics

Last week Pinterest announced an exciting new feature that could really boost the impact of your camp’s pins. Starting last Thursday users can now subscribe to topics and specific interests on the site to add pins from those topics into their feeds. There will be a wide variety of topics to follow, from camping and hiking, to bubbles and dinosaurs. Clicking on a topic will also bring a list of other relevant topics that might interest that user. So a Pinterest user who...

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LinkedIn Sponsored Updates for Camps

A few months ago LinkedIn launched sponsored updates. According to their blog post, "Sponsored Updates can be seen on desktop, smartphone and tablet devices and will clearly be marked “sponsored,” appearing in the member’s homepage feed along with the organic posts from their network and the companies they follow.  Members will have the option to “Follow” the sponsoring company as well as “Like,” “Comment” and “Share” posts with their network." In order to take advantage of this, camps will need to...

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Implementing the Google Conversion Tracking Pixel

Tracking actions on your summer camp's website is an extremely important part of tracking ROI. A few days ago I wrote about implementing the Facebook Conversion Tracking Pixel, and today I have created this video to help you learn more about implementing the Google Conversion Tracking Pixel on your summer camp's website. http://www.youtube.com/watch?v=Rqk1GzdJir4&feature=youtu.be...

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