How often should you update parents during camp and where?
During camp it is absolutely imperative for camps to keep their parents and community updated, but it can certainly become a daunting task when you have to update your internal camp software (campminder, bunk1, etc.), Facebook, Twitter, Instagram, YouTube and the list goes on. I’ve posted before about how to best create content during camp, but I wanted to share a few additional tips on how much you should be updating your social entities.
1. Update twice a day, collect content once:
Most parents expect social media updates at least once or twice a day, but there is no reason to collect content more than once a day. Set aside five minutes during the day to gather a link to a blog, take a picture or snap a quick video. Collect two pieces of content at once and post one in the morning and one at night. Also, reuse content from behind your internal camp software if it is suitable to share with the entire community.
2. Set expectations:
It’s extremely important to set expectations with parents prior to camp about how many pieces of content they can expect to consume. For example share with them that photos are uploaded once a day, social media sites and blogs go live once at night, etc. Under promise, over deliver.
3. Assign creators, posters and responders:
I mentioned this in my previous post, but before camp starts make sure to assign content creators, posters and responders. If you are able to spread this job at among two or three people, you will find that the entire process moves much more smoothly.
Nobody wants to waste time working while camp is in session, so set yourself up for success by following these quick tips. Leave a comment if you have any questions!