Blog

Social Media for Your Industry

I know about 99.9% of my readers are from the Summer Camp industry, but I love figuring out how social media can be used for all industries! I was approached by the father of one of my amazing clients to write a blog post for his Photography blog. If you are looking for social media tips for photography (or any industry), this blog is definitely the place to go. Here is an excerpt from the post: Recently articles have been swirling around...

Read More

Most-Used Social Networks on Mobile in the U.S.

I'm always encouraging my camps to figure out a strategy for mobile. I found this great chart in Mashable I wanted to share with you all that discusses % of time spend on mobile for certain social networks. It's not surprise that Instagram is almost at 100% (given that they barely have a desktop all), but I love to see how high Pinterest, Twitter and Facebook are too. The chart below from Statista can be found here. If you haven't figured out...

Read More

Facebook Ad Delivery

I wanted to take a few minutes to share this article from Facebook's FAQ on ad delivery. "Facebook's ad system uses an algorithm that chooses the best ad to display based on a variety of factors, including the historical performance of each ad and their bids. The bid necessary to win our ad auction will fluctuate as our system learns more about your ad based on its actual performance, and as the pool of competing ads changes." Optimize your Page "Make your Page engaging...

Read More

Pulling Instagram Stats

I get asked a lot about pulling Instagram stats for your camp. Right now there are not a lot of tools that allow you to pull Instagram stats, but I do recommend trying Statigram. Statigram provides you will the following metrics: - Followers - Likes - Comments - Like per piece of media - Lost followers - Top performing content - Tag usage - Post history If you know of any other Instagram metrics sites, please comment below. Until then, I'll be getting my metrics from Statigram....

Read More

On Moving Fast

When I worked at Facebook, my favorite motto was "Move Fast." To this day, I still always err on the side of moving fast as opposed to waiting to ship something until it reaches perfection. Sometimes though, I move so quickly that I forget to share with you all some of the things that are on my mind. This blog post is a combination of all of those things! So here is what's on my mind: 1. The death of organic reach-...

Read More

Twitter Fave People Feature

As Twitter becomes more popular and people start to follow more users, it is easy to miss out on tweets you care about.  A new “Fave People” section has recently been added to Twitter and is being tested by some Andriod users. This allows you to create lists of your favorite Twitter follows to view their tweets easily, as well as receive notification each time they tweet. This could be beneficial for camps because rather than scrolling through the feed to...

Read More

The end of organic reach on Facebook

I don't want to make it seem like the world is ending. But if your world revolves around organic reach on Facebook, it sort of is. According to Forbes, "Research published today by Social@Ogilvy shows the downward trend of organic reach on Facebook that a post published on a brand page can expect. From 16% of followers of a brand page being shown a piece of content in 2012, the percentage of organic reach has dropped to roughly 6% in February 2014 for...

Read More