Blog

GIFs on Facebook

This is sort of a silly update, but I want to always keep you informed on what is hip in social media :) You can now post GIFs to Facebook and they will show up both on desktop and mobile! Even though GIF links currently only work on personal profiles and not on pages, I am sure it is only a matter of time before you can use them on your page as well. Not sure what a GIF is? Take a...

Read More

Email Open Rate Versus Social Media Open Rate

This is a post from the Social Summer Camp blog archives that I find to still be VERY relevant today.  One of the most successful ways for camps to market is through email. I happen to love email marketing, especially if like most camps you already have a list of parents and campers who have opted-in to receiving your newsletters and updates. That being said, I am definitely concerned about email marketing open rates and how camp email marketing has become less...

Read More

Using the right image for your Facebook ads

Using the right image for your Facebook ads is really important! It is one of the most important levers you can pull in making sure that your ads reach more people and perform well. Luckily summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don’t perform well on Facebook. Here are five quick tips to make...

Read More

Faceboook has over 200 million active advertisers

Facebook announced yesterday that they have over 200 million active advertisers. Are you one of them? Facebook ads are extremely effective in reaching your target audience of moms who are looking for great summer programs for their children. I don’t think many people realize that there is a very specific formula for setting up a successful Facebook ad. The reason that most people don’t realize this is because Facebook makes it very difficult to actually set up a successful ad. I...

Read More

Where are Summer Camps Spending their Advertising Budgets?

I recently did a survey of 50+ camps on where they are spending their advertising budgets. The results were really interesting and I'll be sharing them below: Where are you spending your advertising budget? What is your top performing ad platform?    What is your worst performing ad platform? Does this align with what you expected camps were spending their budgets on? There were definitely a few surprises for me (like the amount spent on direct mail and print) and some no-brainers for me (many...

Read More

Reviews on Google Plus for Summer Camps

Even though Google Plus isn't a great social media platform for camps, it does offer two important attributes for summer camps: expanded search listings and reviews. Reviews are especially important for camps as parents often look to reviews if they don't know a specific person who attends your camp. Here is the best way to get started on G+: 1. Create a storefront page: https://plus.google.com/pages/create. Even though summer camps consider themselves brands, only storefront pages have access to reviews. 2. Curate your page...

Read More

Pinterest Introduces Topics

Last week Pinterest announced an exciting new feature that could really boost the impact of your camp’s pins. Starting last Thursday users can now subscribe to topics and specific interests on the site to add pins from those topics into their feeds. There will be a wide variety of topics to follow, from camping and hiking, to bubbles and dinosaurs. Clicking on a topic will also bring a list of other relevant topics that might interest that user. So a Pinterest user who...

Read More

Avoiding Copyrighted Music for your Camp Videos

You may have found the perfect summer jam for your camp on the radio, but is it the right song for your YouTube and Facebook videos? Both sites are hyper-vigilant when it comes to copyright infringement and all public and private videos shared with your camp community are subject to strict enforcement. With advanced audio-scanning technology, YouTube and music companies can easily identify any copyrighted songs in your videos and have them removed. Even if you purchase the song and give credit...

Read More

Twitter Introduces Remarketing

Interested in creating #winning ad campaigns on Twitter? The company has developed a new website tag that creates campaign audiences by identifying Twitter users that have recently visited your camp's website. You can retrieve your tag at ads.twitter.com in the conversion tracking tab. Add it to the page of your website that get the most visitors, like your homepage. If you are already using a Twitter website tag to track conversions, you can simply change the settings to have it monitor...

Read More

Facebook Video Ad Updates

If your camp has some great video content that you would love to share, this week’s news out of Facebook should be particularly exciting! You can now select “video views” as an objective when creating Facebook ad campaigns. This new objective automatically optimizes your ad performance by displaying your video ads to the users in your target audience who are most likely to watch videos on the site. Facebook is also improving the efficiency of the video ads themselves by adding two...

Read More