Blog

Where are Summer Camps Spending their Advertising Budgets?

I recently did a survey of 50+ camps on where they are spending their advertising budgets. The results were really interesting and I'll be sharing them below: Where are you spending your advertising budget? What is your top performing ad platform?    What is your worst performing ad platform? Does this align with what you expected camps were spending their budgets on? There were definitely a few surprises for me (like the amount spent on direct mail and print) and some no-brainers for me (many...

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Reviews on Google Plus for Summer Camps

Even though Google Plus isn't a great social media platform for camps, it does offer two important attributes for summer camps: expanded search listings and reviews. Reviews are especially important for camps as parents often look to reviews if they don't know a specific person who attends your camp. Here is the best way to get started on G+: 1. Create a storefront page: https://plus.google.com/pages/create. Even though summer camps consider themselves brands, only storefront pages have access to reviews. 2. Curate your page...

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Pinterest Introduces Topics

Last week Pinterest announced an exciting new feature that could really boost the impact of your camp’s pins. Starting last Thursday users can now subscribe to topics and specific interests on the site to add pins from those topics into their feeds. There will be a wide variety of topics to follow, from camping and hiking, to bubbles and dinosaurs. Clicking on a topic will also bring a list of other relevant topics that might interest that user. So a Pinterest user who...

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Avoiding Copyrighted Music for your Camp Videos

You may have found the perfect summer jam for your camp on the radio, but is it the right song for your YouTube and Facebook videos? Both sites are hyper-vigilant when it comes to copyright infringement and all public and private videos shared with your camp community are subject to strict enforcement. With advanced audio-scanning technology, YouTube and music companies can easily identify any copyrighted songs in your videos and have them removed. Even if you purchase the song and give credit...

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Twitter Introduces Remarketing

Interested in creating #winning ad campaigns on Twitter? The company has developed a new website tag that creates campaign audiences by identifying Twitter users that have recently visited your camp's website. You can retrieve your tag at ads.twitter.com in the conversion tracking tab. Add it to the page of your website that get the most visitors, like your homepage. If you are already using a Twitter website tag to track conversions, you can simply change the settings to have it monitor...

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Facebook Video Ad Updates

If your camp has some great video content that you would love to share, this week’s news out of Facebook should be particularly exciting! You can now select “video views” as an objective when creating Facebook ad campaigns. This new objective automatically optimizes your ad performance by displaying your video ads to the users in your target audience who are most likely to watch videos on the site. Facebook is also improving the efficiency of the video ads themselves by adding two...

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Does your camp have the tools it needs to succeed?

Does your camp have everything it need to be set up for success all year long? From a in-depth content strategy mapping back to your marketing objectives, to diving deep into your insights, we use every tool in the social media toolkit to ensure you camp is set up for success, not just prior to the summer months, but all year long!   Want your very own social summer camp toolkit? Email blake@socialsummercamp.com to learn more! Tool kit image created & designed by Stephanie Gonzalez    ...

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We Heart It: A New Social Media Platform For Teens

With the alarming growth of social media platforms, there seems to be a new social media app and network popping up on a weekly basis.  Recently, We Heart It, a social media platform similar to Pinterest, sparked our interest.  With nearly 30 million active users ( 80% being under 25 ) We Heart It is quickly becoming one of the go-to social media networks to reach teens, behind Instagram, Twitter and Facebook.   What is We Heart It? Similar to Pinterest and Instagram, We Heart It is...

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Three types of advertising

I wanted to share with you all a great blog post from Seth Godin on advertising. What kind of advertising is your camp running? What do you want to be running? From Seth's Blog: "Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again. Google's business is driven by direct response advertising. Trust ads are generally unmeasurable. "I've heard of...

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AdWords Certification

Did you know that Google has an AdWords certification program? This means that any advertiser can take two Google AdWords exams that help qualify them in terms of running your AdWords account. I highly recommend asking whoever runs Google Adwords for your summer camp if they are AdWords certified. The team at Social Summer camp is Adwords certified and we feel confident in helping you run successful, ROI positive campaigns. ...

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