Blog

Come see me at the Tri-State CAMP Conference!

I'm finishing off the camp conference circuit with one last stop at the Tri-State CAMP Conference! If you are around please come see me present Thursday, March 20th at 10am. Here is what I will be talking about, "Are you tired of putting time, money and effort into your social media program with no clear cut results? Do you suspect that social media could become a powerful part of your camper recruiting efforts, but have not yet found the right tools...

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March Social Media Newsletter

The Social Summer Camp March social media newsletter is now live! You can read it here. This month I cover the following topics: Summer marketing plans, Facebook buying WhatsApp and How to increase your Facebook reach. Don't forget to subscribe to continue to see my newsletter. Thanks for reading!...

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Social Media Business Cards

Camps often send out brochures to potential or current campers during the year to give them a taste of camp. Frequently, camps’ social media accounts are left off this brochure. Rather than making a new brochure, camps can make a small card and send it out along with the brochure. This is a fairly inexpensive way to ensure that all camp families have access to your social media networks. Below are a few examples of social media cards. I encourage...

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Book Review: Jab, Jab, Jab, Right Hook

One of my awesome clients started reading Jab, Jab, Jab, Right Hook and asked me to join in with her for a work-related book club. This is the third book from award winning social media expert, Gary Vaynerchuk. We both found the book fascinating and I wanted to share some learnings with you all here. This book is a social media blueprint on how to jab, meaning to excite and delights your customer, on the right social media platforms at the...

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Facebook buys WhatsApp. What does that mean for camps?

Facebook just announced that they are buying WhatsApp for $16B!!! According to Facebook, "WhatsApp has over 450M MAUs, with 70% of those active each day. In a staggering comparison, Facebook also notes that the messaging volume of WhatsApp approaches the SMS volume of the entire global telecom industry — and that it’s adding 1M users a day." So what does this mean for camps?? There is definitely a shift going on where messaging is becoming an important part of daily life. Right...

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Holiday 2013 Wrap Up

I wrote a lot about holiday marketing for camps this past year! Now that the holidays are over, Facebook released some information on how consumers shopped using Facebook over the holidays of 2013. Here are some interesting stats I wanted to share with you all:   According to Facebook, this was the holiday shopping lifecycle: "Before: Shoppers start with a plan but are open to discovery During: Mobile is perceived as a hero for shoppers and Facebook is a key companion After: Once the presents...

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New ideas for camps using Twitter

When I spoke at CampMinder Camp a few weeks ago, I was on a panel discussing Twitter. Prior to the panel I brainstormed a few ways that camps can use Twitter and I wanted to share them below. How camps can use twitter: -       Promotion (sign up more campers with conversion tracking) -       Real-time information sharing (specifically during camp) -       Cross promotion with partners and other brands -       Connect with mommy bloggers -       Reach new target populations (22% of online African American users are Twitter users,...

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Buzzfeed for Camps

While I certainly don't think camps should make it a huge part of their marketing strategy, there is something interesting to be said for camps using Buzzfeed. In fact one of my favorite Buzzfeed articles this year was about summer camps. If your camp is looking for a great way to engage campers, consider making a list on Buzzfeed. Example lists could be: 1. 21 ways you know you went to Camp Name 2. 10 things only campers know 3. 15 throwbacks from...

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What are brands doing on Instagram?

Instagram is a social media tool rapidly taking the world by storm. According to Instagram there are 150 million active monthly members with an average of 55 million posts per day. With this many users, it is no surprise that brands use this social media tool as a way to reach customers and potential customers. Many current brands are expanding from traditional media outlets and joining Instagram. Brands from Converse to Starbucks to Nike and even the NFL are joining Instagram...

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