Blog

On Moving Fast

When I worked at Facebook, my favorite motto was "Move Fast." To this day, I still always err on the side of moving fast as opposed to waiting to ship something until it reaches perfection. Sometimes though, I move so quickly that I forget to share with you all some of the things that are on my mind. This blog post is a combination of all of those things! So here is what's on my mind: 1. The death of organic reach-...

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Twitter Fave People Feature

As Twitter becomes more popular and people start to follow more users, it is easy to miss out on tweets you care about.  A new “Fave People” section has recently been added to Twitter and is being tested by some Andriod users. This allows you to create lists of your favorite Twitter follows to view their tweets easily, as well as receive notification each time they tweet. This could be beneficial for camps because rather than scrolling through the feed to...

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The end of organic reach on Facebook

I don't want to make it seem like the world is ending. But if your world revolves around organic reach on Facebook, it sort of is. According to Forbes, "Research published today by Social@Ogilvy shows the downward trend of organic reach on Facebook that a post published on a brand page can expect. From 16% of followers of a brand page being shown a piece of content in 2012, the percentage of organic reach has dropped to roughly 6% in February 2014 for...

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Come see me at the Tri-State CAMP Conference!

I'm finishing off the camp conference circuit with one last stop at the Tri-State CAMP Conference! If you are around please come see me present Thursday, March 20th at 10am. Here is what I will be talking about, "Are you tired of putting time, money and effort into your social media program with no clear cut results? Do you suspect that social media could become a powerful part of your camper recruiting efforts, but have not yet found the right tools...

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March Social Media Newsletter

The Social Summer Camp March social media newsletter is now live! You can read it here. This month I cover the following topics: Summer marketing plans, Facebook buying WhatsApp and How to increase your Facebook reach. Don't forget to subscribe to continue to see my newsletter. Thanks for reading!...

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Social Media Business Cards

Camps often send out brochures to potential or current campers during the year to give them a taste of camp. Frequently, camps’ social media accounts are left off this brochure. Rather than making a new brochure, camps can make a small card and send it out along with the brochure. This is a fairly inexpensive way to ensure that all camp families have access to your social media networks. Below are a few examples of social media cards. I encourage...

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Book Review: Jab, Jab, Jab, Right Hook

One of my awesome clients started reading Jab, Jab, Jab, Right Hook and asked me to join in with her for a work-related book club. This is the third book from award winning social media expert, Gary Vaynerchuk. We both found the book fascinating and I wanted to share some learnings with you all here. This book is a social media blueprint on how to jab, meaning to excite and delights your customer, on the right social media platforms at the...

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Facebook buys WhatsApp. What does that mean for camps?

Facebook just announced that they are buying WhatsApp for $16B!!! According to Facebook, "WhatsApp has over 450M MAUs, with 70% of those active each day. In a staggering comparison, Facebook also notes that the messaging volume of WhatsApp approaches the SMS volume of the entire global telecom industry — and that it’s adding 1M users a day." So what does this mean for camps?? There is definitely a shift going on where messaging is becoming an important part of daily life. Right...

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