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Twitter Conversion Tracking

Back in December Twitter announced that they were launching conversion tracking! Now we can easily track conversions across Twitter, Facebook and Google. Measurement has never been more simple. According to Twitter, "It’s critical for advertisers with direct response objectives to be able to understand the impact of Twitter ads on their bottom line. With that in mind, we’re announcing the general availability of conversion tracking, a measurement and reporting tool which will help advertisers understand the full conversion impact of impressions and...

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Social media look back

Now that 2014 is here, I thought it would be fun to share some of the social media trends from 2013. Most Talked About Topics on Facebook 1. Pope Francis 2. Election 3. Royal Baby 4. Typhoon 5. Margaret Thatcher 6. Harlem Shake (Some camps definitely took advantage of this topic!) 7. Miley Cyrus 8. Boston Marathon 9. Tour de France 10. Nelson Mandela Twitter posted their own year in review here. The most popular tweet (RTed the most times) was a tweet from Lea Michele after the sudden death of her...

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Facebook ad placement

Last week I wrote about the five levers you can use to improve your Facebook ads. I wanted to go more in-depth regarding Facebook ad placement, which is one of the most important levers you can pull. Facebook ads can be placed in the following: - All of Facebook (right hand side, news feed, mobile and desktop) - News feed (desktop and mobile) - News feed (desktop only) - News feed (mobile only) - Desktop only (right hand side and news feed) For all mobile placements...

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Levers to improve Facebook ads

I presented a webinar a few weeks ago with Travis Allison on Facebook secrets for summer camp marketing. I wanted to elaborate a little on some of the things I chatted about there and provide more information for you, my loyal blog readers. One of the most important things I discussed were the five levers you can pull to improve your Facebook ads. Here are the questions I like to ask myself for each lever when I am running my ads. 1....

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What is Ask.fm and should your camp be using it?

I get asked almost every day by a camp if they should be using certain social tools, like Shapchat, Pinterest or Instagram. Nobody has asked me yet if they should be using Ask.fm, but I guarantee you they will be asking me soon. According to Wikipedia, "Ask.fm was created in June 2010. The service rapidly gained worldwide popularity, with 80 million registered users in 2013, who post 30 million questions and answers per day. Ask.fm is now one of the 200 most visited websites in...

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Using forms to drive information requests

A lot of camps ask me where they should drive their social media ad traffic. This is a great questions and one that doesn't exactly have a good answer. If you are running social ads you are likely trying to drive new leads and ultimately information requests. Getting a new lead to input their information means that you now have their name, email, phone number and some information on their child, which you did not have before. However if you...

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Holiday promotion: What are you waiting for?

A few months back I covered holiday promotion for summer camps. If you haven't launched a plan yet for the holidays, it is almost too late! But, if you get your act together in the next few days you could have a few opportunities left. Here are the posts on what I wrote as a reminder: 1. Holiday planning for your camp 2. Developing your holiday marketing goals 3. Creating holiday-specific messaging 4. Executing and measuring your holiday marketing plan If you run a Jewish...

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Understanding attribution

Attribution for social media is one of those extremely advanced marketing topics, so I'm not going to spend TOO much time here. But I did want to cover a couple theories when it comes to understand and attributing your social ads. According to Wikipedia: Attribution is the process of identifying a set of user actions that contribute in some manner to a desired outcome, and then assigning a value to each of these events. So what does that mean for marketing? Attribution allows...

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Running Bing and Yahoo Ad Words

I never, ever, ever thought I would be running Ad Words on Bing. It's not that I have any problem with Bing, but I pretty much swear by the effectiveness of Google Ad Words and I never use Bing, so in general I have stayed away from the product entirely. Until my self-serve ad guru (and friend) Alyssa mentioned to me that she has seen success running Bing ads. But it wasn't really Bing that was super successful for her,...

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