Blog

It’s hard to believe summer is almost here!

Ever since I started Social Summer Camp, I've been baffled at how summer camps focus on marketing and recruiting all winter and spring long, only to completely stop marketing when summer starts. This isn't just bad business, this is a crucial mistake! Summer is THE most important marketing time of the year. During this time we have an amazing opportunity to amplify your message to the friends and family of your campers and significantly grow word of mouth. What we do in...

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Join Our Team this Summer: Community Manager Internship

We’re looking for a community manager intern to join us this Summer in Austin! You’ll gain hands-on experience that will prepare you for a future in social media marketing industry. Your days will be filled with content writing, image creation, analytics reporting and paid advertising for summer camps across the country. Community Management Intern This position requires an enthusiastic self-starter that is interested in social media marketing, advertising or public relations. You’ll gain essential skills related to social media, community management and account...

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Updates to Facebook Lead Form Ad

Facebook Lead Form Ads have been an incredible marketing solution for summer camps and this past week Facebook made some really useful changes. These changes should help make these ads even more powerful. According to Facebook you can now:  Save time with duplicate forms "In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns. For example, if an advertiser is running a global lead ad campaign that requires specific...

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Join Our Team This Spring as a Community Manager Intern

We’re looking for a community manager intern to join us this Spring in Austin! You’ll gain hands-on experience that will prepare you for a future in social media marketing industry. Your days will be filled with content writing, image creation, analytics reporting and paid advertising for summer camps across the country. Community Management Intern This position requires an enthusiastic self-starter that is interested in social media marketing, advertising or public relations. You’ll gain essential skills related to social media, community management and...

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Using Instagram Ads to Sign Up New Campers

We are absolutely loving Instagram ads over here at Social Summer Camp! In addition to being a brand new advertising platform for us, they have some unique advantages that we really enjoy: 1. Targeting- The targeting of Instagram ads is exactly the same as targeting of Facebook ads. Facebook's targeting is some of the best in the business, so we were absolutely thrilled to see so many great targeting options for Instagram. 2. Creative- In addition to doing one photo, you can...

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Signing Up New Campers: A Social Summer Camp Case Study

Our number one focus at Social Summer Camp is helping our customers sign up new campers. Today I am so excited to present some anonymous results from one of our clients. All of their leads came directly from Facebook Ads and Google AdWords. This camp was able to sign up 9 families at a cost per customer of just over $1,000. These are fantastic results for camps, who have a lifetime value of MUCH larger than $1,000 a camper. If you aren't...

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We’ll take care of it!

I recently read a post by Seth Godin that had me thinking about how we try to operate at Social Summer Camp. Here is what the post said: "There are endless opportunities for people and organizations that can reliably and fairly take a problem off our hands. "I'll take care of it," and I'll do it well, at least as well as you can, for a price that won't make you feel stupid. "I'll take care of it," and I won't come...

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Summer is here!

We absolutely love summer at Social Summer Camp (no surprise, we are camp people after all!). It's hard to believe that another summer is upon us and that our 40+ clients are in their "playoff" season. As a part of our services during the summer we help camps reach a few of their marketing goals. We help summer camps: 1. Get their best summer content out to their current families 2. Get more parents to share their best summer content 3. Reach more people...

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Instagram advertising for summer camps

Instagram is finally ready to roll out advertising to small and medium size businesses, including summer camps! In a recent article in TechCrunch they said, "After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns." BUT...

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