Instagram advertising for summer camps
Instagram is finally ready to roll out advertising to small and medium size businesses, including summer camps!
In a recent article in TechCrunch they said, “After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns.”
“The most important part of this announcement is that Facebook is now ready to scale Instagram ads, and they have the playbook to do so from their success scaling people-based ads across their existing products and the web” says Michael Lazerow, co-founder of Buddy Media and now Salesforce.com’s chief strategy officer.
I am so excited to see these changes roll out to Instagram, especially since it is such a powerful tool for summer camps. I can’t wait to see the first summer camp ad in my Instagram feed.