Blog

How to Keep Your Content Feeling Fresh Each Social Media Platform

Written by Social Summer Camp intern, Breanna Salinas. In the world of marketing, social media is a huge platform that many brands, companies and organizations use to help promote their services or products to attract consumers. Successful accounts are able to deliver content that makes their followers engaged. Your social media relevancy relies heavily on your content. The most challenging obstacle for planning a social media strategy is making content appropriate for its platform. It can be difficult to make sure your...

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Instagram Stories for Marketing Your Business

Written by Social Summer Camp intern, Breanna Salinas. If you aren’t already using Instagram Stories in your marketing plan, what are you waiting for? Instagram Stories is one of Instagram’s newest features to the platform, allowing for creative engagement in real time. Identical to Snapchat, Instagram Stories is a new breed of content that allows users to capture photos, videos, boomerangs and even existing photos in your camera roll to appear for a span of 24 hours. With features like doodling...

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Share Multiple Photos in One Instagram Post

If you have every felt like you might be over-posting on Instagram, this update will be very helpful for you! According to Instagram: "Starting today, you can share multiple photos and videos in one post on Instagram.With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all." When you upload a...

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Instagram advertising for summer camps

Instagram is finally ready to roll out advertising to small and medium size businesses, including summer camps! In a recent article in TechCrunch they said, "After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns." BUT...

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Using Hyperlapse For Your Camp

Last month Instagram introduced Hyperlapse, a new app to capture high-quality time lapse videos even while in motion. After downloading Hyperlapse, it really is a very simple tool to use! There is not need to create an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop! After recording, you simply choose a playback speed and can instantly share your video to Instagram. This new app is a great and easy way share...

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Pulling Instagram Stats

I get asked a lot about pulling Instagram stats for your camp. Right now there are not a lot of tools that allow you to pull Instagram stats, but I do recommend trying Statigram. Statigram provides you will the following metrics: - Followers - Likes - Comments - Like per piece of media - Lost followers - Top performing content - Tag usage - Post history If you know of any other Instagram metrics sites, please comment below. Until then, I'll be getting my metrics from Statigram....

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Instagram Reaches 200 Million Users

Yesterday Instagram announced that they have reached 200 million users! According to Mashable, "More importantly, 50 million of those users signed up in the last six months, which means Instagram grew by roughly 100% in the last year. The 200-million figure is for monthly active users, Instagram said." This is huge news for Instagram. If your camp is not already heavily using Instagram then they should be! With the incredible growth they are seeing it is definitely the place right now to...

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What are brands doing on Instagram?

Instagram is a social media tool rapidly taking the world by storm. According to Instagram there are 150 million active monthly members with an average of 55 million posts per day. With this many users, it is no surprise that brands use this social media tool as a way to reach customers and potential customers. Many current brands are expanding from traditional media outlets and joining Instagram. Brands from Converse to Starbucks to Nike and even the NFL are joining Instagram...

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Instagram Ads

Instagram announced last month that they will start running ads in your Instagram feed. According to Instagram, ads will look like the following: "We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow....

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How to make your Instagram photos beautiful

One of the keys to having a really engaging Instagram account is to post beautiful photos. Summer camps have it easy because most of their photos are already beautiful (lakes, mountains, trees, etc.), but it's always fun to add a little something extra to your photos. My favorite app for making beautiful Instagram photos is Over. Here is an example of a photo I made with Over: You can add text, pre-made images, borders, colors, etc. to your photos using this...

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